New DP Work - Vershop Ad Campaign

I'm sure I'm not the only one who has been referred to a creative gig, not knowing much about the final deliverable. The easiest thing to do in situations like this, is throw your hands up & stay stuck in the negative headspace of "I don't have any direction or enough info to really do my best, so I'm just gonna half-ass my way through this job". The other option is to lay the charm on thick in front of the client/collaborators/people cutting the checks....I've seen this "work" for some people, but I'm aware there is no longevity in living a lie like this every time you show up to a photoshoot, video set, event, whatever it may be. I believe that if I agree to any creative endeavor, I show up and put up my best effort. A friend of mine has referred me to some great projects in fashion & product video over the years, but this one for Verishop was a career highlight. From what I could tell, this was an eCom fashion video much like the countless other ones I've done since 2012. What I wasn't aware of was the reach this ad campaign would have. It's been posted EVERYWHERE in NYC. Every subway car, billboard, taxi, youtube pre-roll, etc. It was a dream