Here are 10 tips for designers demoing their design to leadership stakeholders:
- Know Your Audience – Tailor your presentation to the interests and goals of leadership. Focus on business impact, user outcomes, and strategic value.
- Be Concise and Focused – Highlight key points and avoid diving too deep into minor details. Stick to the big picture.
- Tell a Story – Create a narrative around your design process, starting with the problem and how your design solves it.
- Explain Design Decisions – Clearly articulate the reasoning behind your choices and how they align with user and business needs.
- Use Data and Metrics – Support your design choices with data, such as user research, usability tests, or market insights.
- Anticipate Questions – Be prepared for tough questions on scalability, feasibility, and how your design aligns with company goals.
- Show Impact – Demonstrate how your design will positively affect users and the business, focusing on ROI, efficiency, or user satisfaction.
- Be Open to Feedback – Encourage constructive criticism and show that you are open to refining your work based on input.
- Stay Calm and Confident – Present with confidence, but stay composed, even if there’s pushback or challenging questions.
- Practice – Rehearse your demo beforehand to ensure clarity and smooth delivery, making sure your message is clear and persuasive.