Will New Data Yield Better Offers?

DCA members are learning from each other how to source and responsibly use new data types

Rakuten and BANYAN ?– both DCA members?–?were?recently?featured in a PYMNTS interview?( PYMNTS , Karen Webster ) to discuss the power and promise of new data sources.?? Erin Warren , a DCA board member and GM of the Rakuten Card-Linked Offer Network, and? Jehan Luth , Founder and CEO of Banyan,?covered loyalty?and lifetime value, but the center of the conversation?was using data to tailor offers.??It’s?worth the time to watch in full?– and their conversation?picks up on?many discussions?we’ve?had at?DCA, and?will continue across 2023.?

DCA Members Talking Data Exchange?

On September 20th, DCA will?convene?a?Data?Exchange?Roundtable?at the headquarters of TransUnion in Chicago.??The?session?will be?an extended assessment of?the?cutting edge?of how companies are dealing with new types of data in a productive and compliant way.

Questions DCA Members Are Asking:

1. After the “death of the cookie,” what data sources are best for tailoring consumer offers??( Forbes )
2. How can we improve?identity resolution??( Informa TechTarget )
3. Might “clean room” techniques unlock significant value for consumers and companies??( LiveRamp )
4. What’s the best move in anticipation of the?CFPB’s intended rulemaking?on consumer access to financial records? ( Consumer Financial Protection Bureau )

Related DCA Resources

• Commerce Code Episode 154: Opportunities and Risks in Digital ID, a Conversation with Briana Cohen of TransUnion and Susan Tyburski of Pipl
• Commerce Code Episode 152: Navigating the Complex Digital World of Social Media Activation, a Conversation with Mike Garsin of Brand Networks
• Commerce Code Episode 147: The Definition of a Payments Media Network, a Conversation with Tom Burgess of Snipp

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