The New Customer Journey

In the era that’s coming to an end we still have Black Friday, which is all about playing psychological tricks on target audiences. Knowing how to find their weak spots and draw in those audiences to buy exactly what the brands want to get rid of.

The major brands generally produce much larger quantities than the buying power of the market. Because the idea is for consumers to BUY BUY BUY as much as possible. Since from their perspective, our spending more than we actually earn is the ideal way to perpetuate the old method.??

In the new world, conscious business leaders can use Black Friday as a learning opportunity - for us all to see this event an example of everything we’re getting wrong.?

The old world dealt with marketing and promotion of consumer products solely for the purpose of making a big profit - while being totally disconnected from the real needs of their target audiences.?

In the new world business success will need to be tied directly to a solid social foundation, which will benefit both organizations as well as target audiences.?

In the new world it is the collective human forces making up a company who will define the products, the quality of the work, how to best align products with the company mission, and set the new standards.?

In the new world we’ll continue to profit off one another. The success of business will continue to be measured the same way.

Only the means will change. The real profits will no longer come from the product itself, but rather the connections forged between people every step of the way. Meaning of course between the brand and its customers. Consumers will consume products and services based on how the company treated them throughout their personalized customer journey.??

Bottom line - in the new era the focus will be far less on what is being sold, and far more on how it’s being sold.?

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