New creative muscle advanced at Chab

Spotlight on Chab Group’s newly appointed Chief Creative Officer

Chab Group, a leading brand experience agency, announces the promotion of Mark Masterson as its Chief Creative Officer. Mark will be joining the agency's global leadership team at their Singapore headquarters.

In just 8 months since joining as the agency's ECD (Executive Creative Director), Mark has demonstrated remarkable capabilities in advancing creative processes, structure, and overall creative output. Mark's role will be instrumental in expanding Chab's capabilities, strengthening the brand's presence globally, and driving constant evolution in content creation, emerging technologies, and innovative communication techniques. His expertise and experience will contribute to Chab's ongoing explorations in these areas and champion the power of ideas.

With over 20 years of leadership experience spanning the United States, Europe, China, and Africa, Mark has established himself as a seasoned professional. He has previously held significant positions within McCann Worldgroup, including Country Head/Executive Creative Director for Momentum Worldwide. Mark has also served as the Executive Creative Director of Project Gumbolive, a pioneering youth think-tank partnership between Momentum and IPG Mediabrands. Notably, he recently led the creative teams of a prominent agency group in West Africa, overseeing operations at DDB and three other units.

Throughout his career, Mark has successfully led offices and multidisciplinary teams, collaborating with esteemed brands such as Coca-Cola, AB/InBev, Nestlé, Vacheron Constantin, Campari Group, Porsche, MTN, and Princess Cruises. His exceptional work has been recognized with awards and featured in various industry publications.

Chief Executive Officer Guillaume Chabriéres said:

“It is with great pleasure and excitement that we announce the promotion of Mark Masterson to the position of Chief Creative Officer (CCO) at Chab. Mark's remarkable talent, passion, and dedication have propelled him to this well-deserved role, and we are thrilled to have him join our global leadership team at our Singapore headquarters.

Mark joined our agency just eight months ago as the Executive Creative Director (ECD), and in that short time, he has made a profound impact on our creative processes, structure, and overall output. His relentless pursuit of excellence and commitment to pushing creative boundaries have brought tremendous value to our organization“

Executive Creative Director, Mark Masterson said:??

“Somehow, I’ve managed to continue meeting and working with interesting and talented people and finding myself at Chab happened at the perfect time for both of us. After meeting Guillaume and Alexis, I knew this was a different kind of place and hoped that I might be a part of their amazing journey. The unique confluence of post-Covid, A.I ., other technologies and social change, may be the perfect time for someone (like me) who swims in the ‘everythingness.’ Change can be scary, but it’s always safer out front imaging what if?“

For More info:?

Jason Sillence

E: [email protected]

About Chab Group?

Chab Group is a brand experience agency with global reach and offices in Singapore, Paris, Cannes/AIX, Bangkok, Bali and Siem Reap. We generate breakthrough ideas, connecting brands and people through events, experiences that transform business. Our portfolio of award-winning work celebrates a decade across event marketing, promotion and activation, customer experience, employee engagement, digital, social, and mobile. A leader in many categories? such as luxury and medical-technology Chab operates primarily in APAC and the EU. More information is available at www.chabevents.com.