New Crayola Beauty Line is Focused on Inclusivity to Let Anyone Color Outside the Lines
Gideon Spitzer-Williams
?? Global Experiential Marketing @Canva ?? Snapchat, Tinder, Red Bull, MBA @ UCLA
Click here for the article.
"Crayola has been a source of creativity and imagination for decades. Its emphasis on the "power of creativity" has been applied to its multiple art and craft products, but now Crayola has announced a new product with a different kind of canvas in mind." They've partnered with cosmetics brand ASOS to sell their new $15-40 "makeup" products exclusively online. Although I think their advertising may be a little too creative and a little less practical, I love how they took this nostalgic product and extended it to a (slightly) grown up generation.
Thought Starter: What other brands could have extensions like this? What if Lego's embedded themselves in general contractor classes or made actual bricks for construction?
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1 年Thanks for sharing this, Gideon??