New Corporate Dinosaur?
Brian Hall
20+ years leading business growth: Bigger, Better, Stronger. Board level consultant helping companies innovate scale and grow. Experience + Knowhow + Network.
The doors of the museum for corporate dinosaurs yawned open last night to beckon a new exhibit, as McDonald’s staff shooed two little girls off their premises!
The Executive Team at the McDonalds Corporation must have been squirming in their Boardroom chairs as their staff brusquely ushered away two little girls on national TV. All the two girls wanted was to save our planet.
The right corporate strategy is of course to welcome the girls petition of 166k signatures and to energize that generation to educate the corporation that seeks to serve them - winning over a generation of paying parents in the process. Go beyond the toys and ask for their other ideas, lead a campaign or better yet a crusade on the matter and lose the grumpy corporate image.
Perhaps we should support the two little ones in getting the attention of the suits? For the suits' own good?
20+ years leading business growth: Bigger, Better, Stronger. Board level consultant helping companies innovate scale and grow. Experience + Knowhow + Network.
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