The New Consumer Behaviour Paradigm in the Digital Era

The COVID-19 pandemic has brought digital transformation center stage, driving brands to redefine their marketing strategies and sales models. Internet usage has catapulted 62% of the global population currently accessing digital to discover, research, engage and eventually buy their preferred product or service. In the fact, Digital consumers don’t aim to be loyal customers. They are more inclined to try new products and experiences, consistently. So, brands must adapt to certain new consumer realities:

• Digital consumers love researching and experimenting

The internet is teeming with product information, insights, comparisons, reviews, and free trials. Consumers typically spend quality time researching different product categories, brands, and services, before making a purchase decision. This makes discoverability extremely important. Companies should use smart SEO tools and techniques to make specific product attributes easy to identify and find in searches.

• Consumers' recommendations is a key!?

Nothing is more powerful than a recommendation from an actual consumer, consumers are always on the lookout to see what other consumers are saying about a product or service they are interested in. Technology and social media have collectively empowered consumers to share their honest opinions and experiences with large audiences.?

• Generation Z proves to be more impulsive

According to news giant Time, 52% of millennials are more likely to make impulse purchases than gen millennial, gen z, and x. A consumer's emotional state can often trigger an impulse buy, as both positive and negative emotions affect consumer buying behavior significantly.

In conclusion, brands need innovative strategies and new-age tools to reap the rewards that stem from dynamic consumer behavior in the digital world. While we now have access to real-time data on customers’ purchases, locations, and frequency, these analytics need to be transformed into actionable insights that help consistently push shoppers through the funnel and predict their purchase intentions.

Source: https://www.exchange4media.com/marketing-news/consumer-behaviour-a-new-paradigm-in-the-digital-era-122293.html