A New Coffee Origin Story
When Hannah Nikole-Jones and the rest of the The New York Times team expanded The 1619 Project into a book last fall, they distilled the essence of their urgent proposition for the United States into just four words in the book's subtitle: A New Origin Story. It is a call that should resonate deeply with the coffee industry, and not just because we refer to the places where coffee is grown as "origin." Like our country, our industry emerged from the plantation slavery economy. And like our country, our industry has a hard time talking about it.
- - -
When I mentioned last week my editorial on coffee's origin story that appears in the current issue of Standart Magazine, several people asked how they could get a copy. Here it is.
Founder @Touch MBA | Writer & Podcaster
2 年Thank you, Michael, for writing and sharing this. Also, the "here" link in your article is broken: https://static1.squarespace.com/static/60611e350dbc7d13e9d95494/t/622f79fa4c8e995b5b5eebd3/1647278586536/Sheridan+%7C+Standart+Magazine+%7C+A+New+Coffee+Origin+Story.pdf
?? Freelance sustainability copywriter ?? Writes about coffee, climate, circularity & repro rights ?? Ask me about ESG storytelling!
2 年Reading your Standart Magazine article now! ?? Wonderful work!
Revolutionary Climate Professional; International Woman of Business
2 年It is a colonial product with all its implications, including slavery and genocide. Thank you for bringing awareness to this matter.
Asian mental health + altered/altared states of consciousness
2 年Thank you. You know we are in sync on this. Your piece reminds of my experience on the geshe farm in Ethiopia that I shared with you. This mindset persists. Rich to poor, white to Black.
Vice President, Coffee and Sustainability at Stumptown Coffee Roasters
2 年Thank you, Michael.