A new Ciphr story. Amplifying the voice and value of people.
My blog has been a bit quiet so far in 2024. Not for a lack of projects or stories to share – but because there has been so much happening at Ciphr .
I’m thrilled that we’re launching the next chapter in Ciphr’s story today.
Part of our strategy to strengthen our position for the future has been to create more brand cohesion. It’s been a steady distillation, getting to the bare bones of why we exist so we can tell a compelling narrative with a distinctive voice. One that expresses the warmth and expertise of our people.
We’ve also worked on clarifying our vision and position to amplify the value of people and transform the impact of HR on the UK economy, one customer at a time.
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A new position: We amplify HR?
Nurturing talent will ultimately make a business and its people more successful. People are the biggest asset in any company and getting everyone to do their best work is crucial. We’re here to amplify the voice and value of HR through intelligent data that helps HR professionals support their CEOs and senior managers.
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A story about the hidden value of people
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The impact of HR decision-makers has never been more important. We’re on a mission to make sure those voices are heard. With the right data and the right tools, our customers can identify talent, trends and opportunities that reveal the hidden value of people. This is gold dust for HR leaders who want to have influence in the boardroom with HR software that helps them grow by informing strategy. We provide the means to automate and streamline processes so HR can focus on developing their people.
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A coherent brand that looks and sounds authentic
Many of the Ciphr team have a background in HR, so we really understand the dilemmas and challenges our customers face. We’re friendly and approachable but that gets lost in formal and corporate language. We wanted the brand to feel more human, so we’ve landed on a look and feel that uses illustration with soft but bright colours. We’ve warmed up our language, while still feeling like a trusted authority and we’ve created coherence in the brand architecture.
You can take a look at the new website here and we’re looking forward to helping our customers grow and do their best work.
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A new location for a new Ciphr
As if that’s not enough, we are just days away from moving into our new office. We said goodbye to our Marlow headquarters at the end of January, and will formally open our new workspace soon. Our move to the centre of Reading will not only make our office more accessible to more of our employees and customers, but the vibrant workspace will, I’m certain, boost collaboration, creativity, and productivity too. Look out for more on that on LinkedIn over the next few weeks and in my next update.
I want to thank the team for all the work that’s gone into telling this new story and helping us move to our new office. I’m excited to finally share these projects with you. If you have any feedback about the brand and how it speaks to you, leave me a comment below. Let’s talk!
Chief People Officer, Diversity Leader, Cultural Transformation, M&A, Global People Leader
9 个月Your moving to Reading Sion Lewis!, James Griffin we must come over and say a hello and a big welcome. Put the kettle on.
Every organisation I have worked with expresses the same sentiment, that people are their biggest asset, but unfortunately my experience has been that HR has become less empowered with less focus on the employees. I believe the playing fields is leveling and changes are happening, the Gen Z as more technology becomes part of the norm and these skills become even more in demand as the technology is adopted on a wider scale, will be a lot more mobile. So any support that addresses the status quo should be welcomed with open arms, wishing Ciphr every success in rebooting a function that needs help.