The new ChatGPT lawsuit by Youtubers…

Your Weekly Short-Form Video Secrets: A new lawsuit could set an AI precedent, plus how one poorly produced video got 80,000 likes.

Youtube’s going Meta?

A YouTuber has filed a class-action lawsuit against OpenAI (i.e. ChatGPT), alleging that the company unlawfully scraped transcripts from YouTube videos to train its AI models. The Massachusetts-based creator claims that ChatGPT used transcripts from his videos to train their bots, and profited significantly from his work, which not only violates copyright law but Youtube’s terms of service.?

The lawsuit claims this practice infringes on creators' intellectual property rights and highlights the broader issue of how AI companies use publicly available content without compensation, credit, or consent. He’s seeking a jury trial with $5 million in damages.?

What does this mean for you??

We’re in the Wild West of copyrights for social content. (I like to say this is the social media LimeWire days). For creators, this legal battle could set a precedent for how AI companies interact with online content. If successful, it might lead to more robust protections and compensation structures for creators whose work is used in AI training. Stay tuned, as the outcome could significantly impact how your content is utilized and valued in the digital age.

What’s Trending

This straight-to-camera, no trending audio or fancy visuals video clocked over 80,000 likes because of good storytelling. Let’s talk about it.

The creator starts off with a very compelling hook, “I overpaid the IRS $150,000.” This sparks an emotion in the viewer… most likely fear, but definitely curiosity. And it gets the viewer asking, “How did you do that? And how do I avoid doing that?” He also compounds the curiosity with a simple video description that says, “Isn’t that crazy?”?

As the video goes on, he builds on the emotions, sharing how long it’s taken to get his refund back from the IRS, plus how the game is rigged in their favor.?

Your takeaway:?

This video doesn’t have a fancy camera set up, good lighting, or even any graphics… just going to show you that what matters more than any of the things we think traditionally matter is a compelling hook and story arc.?

How are you capturing attention right away? How can you spark an emotion within the viewer so that they’ll keep watching and engage? And how can you continually raise the stakes in the video??

Let us know how these tips work for you!?

What do you want more of??

We love talking about content as much as the next person, but we want to make sure we’re answering YOUR questions. What would you like to see more of in this content? Send us an email and let us know!?

Also….

We’re getting ready to turn our live ?-day virtual bootcamps into an on-demand course. If you want to receive live 1:1 coaching as part of our training, we’re down to our final bootcamp dates… so book your seat NOW!?

You can even use the code DEFLATE to get 20% off the standard ticket price.?

Happy posting!