New Chapter, Same Renegade: Success – 80% Mindset, 20% Not Crying After Rejection

It's done.

Our youngest was delivered safely to his new home (very swish) student accommodation in London.?

After a little tear on the drive back home, and 3am end to a night of partying with our neighbour-friends, came Sunday.?

The tears hit like the Great British weather - unpredictable and relentless.

27 years of parenting, constant worry, moments of self-doubt, relief (with a tiny hint of rejection thrown in from old ego) had me bawling like an old washer woman!

I’ve got them over the "adulting" finish line, and now it’s their race to run.?

Anyhow, before I set myself off again…??

...welcome to Edition 3 of Renegade Woman!

Sales is often seen as a fast-paced, high-pressure numbers game, but anyone who's been in the trenches knows it’s way deeper than that.

Real success in sales isn't just about marking-off targets or pushing products.

It’s about the mindset you bring to every conversation, the relationships you build, and how well you dodge the sneaky mental traps that stop you from thriving.

As Renegades, we love doing things our own way - and sales is no exception.

Instead of forcing pitches, it’s about making real connections, figuring out your prospects' pain points, and offering genuine solutions through being trusted advisors.

Even if that means sending your prospect away to a competitor.

This approach builds trust, and trust closes deals.

The Power of Pain: Dig Deep and Quantify

Sales isn't just about showing up with a "killer pitch".

You’ve got to ask the right questions to uncover the real pain your prospect is dealing with.

Whether it’s the frustration of missing deadlines or the stress of falling profits, these issues rarely stand alone - they often trigger a chain of deeper consequences.

Missed deadlines can lead to broken client trust, loss of future business, and internal friction within teams, creating a toxic work environment.

Falling profits, on the other hand, don’t just hit the bottom line - they fuel a cycle of anxiety for leadership, forcing difficult decisions like budget cuts, layoffs, or stalled growth.

For the buyer, the impact of these issues runs deeper, affecting not just the company’s health but their own professional reputation and emotional wellbeing.

Your role?

Get to the core of these hidden pains and address them with meaningful solutions.

The deeper the pain, the easier it is to show why your solution matters.

And here’s the key: don’t ask just to sell - ask to understand.

When you’re genuinely invested in your prospect’s pain, the sales process transforms into something collaborative and consultative.

The 3 Biggest Mental Barriers in Sales

Even the best salespeople get tripped up by subtle mental barriers that wreak havoc on their ability to close deals.

These barriers aren’t obvious, but they can seriously mess with your mindset.

Here are three of the most common:

1. The Need for Approval

Ever hesitate to push back on a client or hold back from asking probing questions because you fear being perceived as pushy?

That’s your inner need for approval talking.

This hidden need can lead you to compromise on boundaries, terms, or value - leaving you undervaluing yourself or your offering.

Letting go of this drive allows you to maintain your integrity and authority in the sales process.

2. The Likeability Trap

We’ve all been there - trying too hard to be liked.

But guess what?

Sales isn't about being everyone’s best friend, it’s about delivering value.

Focus on solving your prospect’s problem, and let go of the need to be liked.

Being respected in the buyer-seller partnership is way more important.

3. Fear of Rejection

Let’s face it, no one enjoys hearing "no."

But the fear of rejection can keep you from asking the right questions or progress the sales process when it matters most.

Every "no" is one step closer to the right "yes."

Embrace the rejections - they're essential to long-term success.

Embrace the Growth Mindset

If there’s one thing I’ve learned throughout my career, it’s that your mindset is more important than the perfect product or pitch.

Sales is, at its core, a people business.

The right mindset isn't just helpful - it’s essential.

Show up confident, listen deeply, and always ask questions that matter.

That’s where the magic happens.

So, remember - your success in sales doesn’t depend on being the loudest voice in the room.

It’s about being the one who listens the best, understands where the real value lies, and helps your prospects see it too.

Is a poor mindset standing between you and your team delivering profitable, stress-free revenue growth?

??Take our Sales Growth Quiz HERE - 24 short questions away from your instant personalised report showing you where to focus to start accelerating your sales and business growth!

Until next time...

Dionne xx

P.S. Catch the replay of Renegade RevOps where Tom Mallens and I shared ideas on the importance of qualifying and quantifying pain during sales conversations.