New Case Study: Successful Web3 App Development Project

??THIS IS THE STORY OF HOW WE CREATED THE WORLD'S FIRST APP (PROJECT CONCEPT) THAT REWARDS USERS WITH CRYPTOCURRENCY WHEN THEY ARE AT HEALTHY EATING RESTAURANTS. LET'S GO! ??

We receive various client requests:

Sometimes, it's a fully developed technical specification where every detail is outlined, and in such cases, we act solely as the client's hands.

Other times, the requests consist of just a single sentence, leaving the rest up to our judgment.

This case will focus on a representative of the latter scenario.

I want to create an app that rewards users with cryptocurrency when they are at healthy eating restaurants.

Essentially, that was all the information we had before we started the project. Our task was to develop a demo version of the project from scratch, including the project concept and its fundamental principles, a landing page, and a demo version of the mobile application for investor presentation.

As you might have guessed, we were bold enough to take on such a project.

Market and Positioning

First and foremost, before launching a new project, it's essential to identify the market and the project's position within it.

Since the fundamental idea of the project revolves around rewarding users with cryptocurrency for specific actions, the target audience was relatively easy to define—cryptocurrency enthusiasts and tech-savvy internet users interested in emerging technologies.

Clearly, the inspiration for the core concept of the project came from a highly popular app at the time called Stepn. This app rewarded users with cryptocurrency for every step or run they took.

As this project was the most successful adjacent project, we extensively studied everything related to it, including its users and the market.

During the analysis, it was determined that the global market for blockchain applications consisted of:

• Play-to-earn refers to various mobile/desktop games with a role-playing model of interaction and an internal economy tied to liquid cryptocurrency. If we were to describe this model in very broad terms, by completing tasks in the game, you earn in-game currency that can be sold on the real market and converted into real money.
• Move-to-earn, on the other hand, is similar to Stepn. The main concept of these projects is that when users walk or run, they earn tokens that can also be converted into real money.
• There are also several independent projects with unique concepts, such as earning cryptocurrency for physical exercises. However, all projects in this group were in a very early stage of development.

Regarding blockchain projects related to food, during an extensive search, we found only one project that involved a cashback system for food delivery. Roughly speaking, if you order food for $10, you receive a 10-cent cashback on your card.

Taking all of this into account, we have defined a bold positioning for our project – the world's first Eat-to-earn project.

Identity

1. Combining healthy eating and cryptocurrency is incredible!
2. Creating a brand that brings together these two niches is unreal!

The next question revolved around the name and appearance of the world's first Eat-to-earn project.

After studying the blockchain component of the project, it was time to delve into the "healthy eating" aspect.

Here, we started researching articles, trends, and the history of this movement.

During our research, one product somehow kept appearing, strongly associated with healthy eating.

By typing "healthy eating" into Pinterest, this product appeared in every other picture.

There are even articles attempting to understand why this product has become so iconic... You probably guessed it already - we're talking about avocados.

For a while, we looked for a way to incorporate avocados and cryptocurrency into the name. We developed several naming options, but in the end, we decided that the simplest option was the most successful. By combining "crypto" and "avocado," we created the brand Cryptocado.

The brand colors are light and dark green, as well as brown. Can you guess where we got them from? From this image:

In the cryptocurrency environment, there is a consistent trend towards black backgrounds and vibrant neon colors. However, we envisioned our project to be more than just a niche product. Instead, it had the potential to unite both enthusiasts and ordinary people of different age groups. Therefore, opting for a light and understandable color combination, complemented by this desire, seemed to be the best choice.

The principle of operation

One of the most challenging tasks we had to address in the project was to design the mechanics of how it operates.

This task consisted of two main aspects:

Currency accrual principle:

• Tracking healthy food consumption: We needed to determine how to track the consumption of healthy food by users.
• Token accrual: We had to establish the principle for awarding tokens based on healthy food consumption, including the criteria and quantity of tokens to be awarded.
• User actions: We defined the specific actions users need to take in order to earn tokens.
• Gamification: We incorporated game mechanics to motivate users and make the process engaging.
• Integration with the brand: We ensured that the overall concept and mechanics were aligned with the Cryptocado brand.

Tokenomics principles:

• Token scarcity: We implemented measures to limit the number of tokens that can be earned, creating scarcity and value.
• Token burning: We devised a mechanism for burning excess tokens to maintain a healthy token economy.
• Token retention: We established methods to encourage users to hold and utilize tokens within the project ecosystem.

While I won't delve into the process of reaching the final version and technical details, I can provide an overview of the application's algorithm:

First, you purchase one of the three available NFT tokens.

This token serves as your "trainer," enabling you to accumulate cryptocurrency. The tokens differ in price, earning speed, and freshness/ripeness coefficients. After purchasing an NFT, you can access a list of locations where you can earn cryptocurrency.

You visit the location and check-in using the app, which automatically verifies your presence through geolocation. A timer starts, and you earn cryptocurrency for every minute spent at the location.

After completing the visit, you have the option to attach a photo of yourself at the location, which doubles the number of earned tokens.

An important aspect to consider is the presence of the "Freshness" and "Ripeness" indicators.

"Freshness" is an indicator that decreases each time you accumulate coins and gradually replenishes over time.

"Ripeness" also decreases as you accumulate coins but can be replenished by spending a portion of the earned coins on your "trainer."

Demo Application

Having completed all the aforementioned steps, the next task was to create a demo version of the application.

How does the demo differ from the MVP?

1. MVP stands for Minimum Viable Product, which is an unfinished/imperfect yet functional product.
2. Demo is an application that performs its functions visually without executing real computational processes.

In essence, the created demo allows users to go through all the algorithmic steps described in the previous section but without actually earning tokens.

The client needed this option to present the application to an investor and demonstrate the ease of working with the app.

You can watch a screencast of the application in action here.

Landing Page

In previous cases, we have often described how we create landing pages, so I don't see the need to repeat it here.

Essentially, the landing page for this project serves as a presentation, consolidating all the information described above in one place.

The design, copywriting, and concept were fully developed by us.

The case was written by the product team at Soloviov Marketing Agency The almost one-year break from writing the case may have had a slight impact on the quality, so I hope you found it interesting to read.

Although, while describing the project, I often mentioned that certain solutions were "easy," in reality, behind that ease lies both extensive work and a vast wealth of experience from successful projects and failures.

As a result, we were able to create the project with O within a relatively short timeframe (the entire project took 2 months), considering the complex external circumstances.

Moreover, this case helped us gain a more in-depth understanding of the web3 market and provided us with a large-scale project for the US market.

Of course, you can read the Ukrainian version of this case on our website.