New Business Playbook Strategy for 2023

What’s New for Your 2023 Marketing Game-plan

To have a winning Game-plan, you need a winning Playbook that has all your strategies and tactics that when repeated will get your desired results.

We’re approaching 2023, which means it is the time to do your self-audit and ask:

• What did I do that worked?
• What didn’t work?
• Is there anything I’m missing?
• Am I making my connections?
• How’s my social media?
• Are my sales as strong as they can be?

But here are three other questions I want you to ask:

• HOW is your competition doing?
• WHAT are the most successful competitors doing?
• What can I R&D (rip off and duplicate)?

Studying the market isn’t enough. We need to also be studying the other marketers, because plays that work… well… they just work.

That’s why this week, I want to talk about your playbook, and specifically how 2023 is going to change the playbooks of business owners and experts around the world. I’ve put together something truly one of a kind that will give you everything you need to make your business absolutely recession-proof.

It’s time to stop paying to play.

?What Makes a Play?

You already know that a playbook is full of plays, but let’s describe what a “play” is…

A play is a specific technique you perform, step by step, for a specific purpose and with a specific result in mind. Did you notice the repeating word in that sentence?

A play is not something that you do haphazardly. Before you begin, you already know each and every step of the process from beginning to end. You could write it down on a piece of paper, give that paper to someone else, and they should be able to do it exactly the same way to get the same results.

A play is: specific, repeatable, and proven. That’s why I always say, “Repeat plays that work.” And not just once. Do them again and again until they don’t work anymore.

?How We Find the Repeatability of a Play

So, the more repeatable a play is, the stronger it is. Now, how do we find the most repeatable plays?

There is only one way – tracking and measuring. That which does not get measured does not improve. You want to be tracking:

• Your income year-over-year
• The new lead sources you introduced during each year
• Your income and volume directly attributable to each lead source
• The amount of money invested in each lead source
• Your ROI for every dollar spent
• Your conversion percentage
• The most common objections you receive

The most effective business owners and experts that are making the most money are the ones who carefully track and measure every aspect of their business.

The Playbook

Start improving your playbook, right now.

For starters, you need to get a lot more aggressive with your self-audit. Find the holes in your business and offerings and then look outside yourself for the plays that can fill in those holes.

To begin rewriting your playbook follow these steps:

1. Write down everything you are doing to generate leads
2. Write down the results you WANT to see from every lead source you’re working
3. Now, write down your numbers as they are
4. Go to your coach, the internet, or another expert and look for better plays
5. Write these new plays down in your playbook along with an action plan for when you’re going to implement them

Keep this in mind: Plays that Work = Specific + Repeatable + Proven

None of this works if you don’t follow through with it. You can have all the greatest knowledge in the world, but a play doesn’t do anything unless you play it. And I suggest that you do because I know for a fact that your competition will.

Competition is about to get even hotter, so make sure to do your 2023 playbook today.

The biggest challenge I see in the marketplace is that people and businesses and experts are focused on tactics, they throw marketing ideas at the wall hoping they will stick.

How long can you keep spending money on marketing and not getting results. It’s time to create strategies that work, that generate leads without continually feeding the platforms.

Video is one of those strategies that once created is evergreen. You can put it on Youtube and watch the views grow month after month, year after year. And with the right call to action will create consistent leads.

If you are don renting marketing and want to own it, go to greatbizmedia.com and book a free 30-minute consultation to discuss how we can help grow your business with video.