A New Business Model & Brand Identity for the Hydrogen Decade

This is now the 3rd decade that I have been working in accelerating the energy transition. Back in the 2000's with the decade of wind, Vestas was my first exhibitor at the very first Green Power event in Budapest. From wind in the '00's to carbon markets to biofuels to solar in 10's to Latin America in the 15's every decade brings a new focus and a new mission. As we enter the 20's, I really feel that this is hydrogen's time to help finish the path to deep decarbonisation.

To that end at World Hydrogen Leaders we are very pleased to officially announce a new massively expanded 2021 programme of 70+ hydrogen events: 20 online conferences, 40+ training courses, 12 China Hydrogen Intelligence Service events and more networking Member MeetUp events.

We have listened to the feedback and are now offering ALL the online conferences, online training, reports, intelligence and networking in one simple membership ticket, the All Access Pass. 

Originally the Premium Members had access to only 12 online conferences but our research indicates that many members want more, were keen to stay relevant and upskill their knowledge base in what is, and will increasingly be, a very fast moving industry.

We therefore expanded the 2021 programme of conferences from 12 to 20 and have launched 7 new courses to complement the existing 7 hydrogen courses in our portfolio and we have plans for another 7 new courses in the second half of the year.

Some of the new and future hydrogen expert training events for 2021:

Here at World Hydrogen Leaders we would very much welcome your suggestions for new courses you want to attend, so please message me with any areas, in which you need more insight or expertise.

As a special thank you to all existing members we are pleased to announce that the new All Access Pass will be available now for early renewal upgrades to receive the full portfolio for say 18 months by only paying for 12 months. For non members you easily pay and access any single course or conference.

New Identity

We have also worked with the leading digital design agency Future Strategy Club to design a new identity to truly represent hydrogen and our objective to bring people together, accelerate connections and best practice on the journey to cost competitive clean hydrogen. 

The design of the H represents two separate pieces coming together to make the H, hydrogen’s symbol in the periodic table. The pieces are inspired by the puzzle game, Tetris, which is centred around filling spaces and ends when the playing field is filled. This is akin to World Hydrogen Leaders’ aim to fill in the spaces on the path to net zero with hydrogen, in order to halt climate change.

The World Hydrogen Leaders colour palette has been inspired by the Balmer series, a set of series describing the spectral line emissions of the hydrogen atom

Our Balmer inspired bespoke designed colour palette has been used in the new look WorldHydrogenLeaders.com website which we hope you find useful.

We are looking forward to working together to help accelerate the uptake of clean hydrogen in 2021 and wish you all good health and positive spirit in these unsettling times!

Full information of all upcoming content can be found at https://www.worldhydrogenleaders.com