New Business: the Good, the Fake, and the Robotic

We all know that marketing decision-makers face unprecedented challenges. So new business communications have to be super-relevant, and perfectly executed to meet a threshold of 'important enough' to capture interest.

Getting it right once isn’t enough. This work needs to be consistent, and sustained, so that it catches people at just the right moment. And if you're looking to establish dialogue with very senior marketers - with significant budgets - it all falls flat on its face if buyers detect even a whiff of AI, or a martech cadence.

So, at?Rainmaker?we choose to do it the hard way – every communication is freshly worked up. There are no generic, imaginary, or assumed stresses employed to justify why we're getting in touch. Every email we write is beautifully crafted 1:1, and critically, each addresses the specific challenge that this particular target company has to tackle.

With our same-day researched company insights at the heart of each email we write, our clients know their brands are unsullied by the hyperbole, over-familiarity, and fake emotion that others use as a blanket substitute for real intelligence.

If you’re serious about professionally engaging with all of the brands you most want to work with, connect with Gareth Dixon , for a quick chat about how RAINMAKER can help.