A new business doesn't have to look like a new business.

When you are a start-up but you have the skills and ability to be a credible market player, you need to look established. A stylish and professional brand gets you in the game.

Showing your product off to a high standard is crucial, so investing in emotive photography will always pay dividends.

Every new business needs to start with a convincing website if it is to hit the ground running.