new business?
Hey,
When it comes to this business, you're either fully in, or you're not in at all.
There's no such thing as "I'll try this out for an hour a day, for a couple months, and see how it goes. If it goes well then I'll put more time into it. Then I'll fully commit."
If that's your mentality, don't bother.
And that was what I told myself back in 2009, after I'd invested $2,000 into my business and was considering whether to invest a further $38,000.
I ended up moving forwards and putting everything I had on the line.
A lot of new business owners want to "dip their toe in" by investing only the minimum necessary amount. Then, they choose not to invest any more until the business proves itself with results.
If that sounds like your mindset, then watch this video, because I explain the problem with that kind of thinking, and a much better way to think about your business.
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Matt Lloyd