The New Breed Agents Are Coming
Business isn't about coming up with an idea, it's not about luck, it's not about timing.
It's about personal development, practice, and preparation.
The battle is won before it is fought. The person who prepares the best has already won, the future is decided today, it just materializes at a later date.
So... How do you best prepare yourself to win in your real estate community?
To become the ultimate apex predator, you start by defining the traits that matter given the competitive environment. I've spent years building this list.
The "Intelligent, Unorthodox, Athletes".
Intelligent -- The market is changing so fast these days, skills that are valuable today, are worthless tomorrow. Therefore, what matters more than skills, and experience is raw mental horsepower. The ability to analyze, learn, synthesize immense disparate sources of data, form judgments, assess risk, and have the conviction to bet big when the rest of the world is drowning in uncertainty and chaos (the market is crashing syndrome). The Intelligent agent has unlimited business.
Unorthodox -- to win big in business, you can't play by the rules of the market leader, that's their game, they literally invented it. You have to think differently, you have to attack what is weak and avoid what is strong. You have to invert the status quo and become a master of asymmetric warfare. Most people believe what's popular is what's best, they copy what everybody else is doing. Never do this.
What is your USP in your market? Do you know how can you craft your USP in this noise? if you can't you're going to be a "commodity" agent.
Athletes -- Intelligence and innovation isn't enough, you also need to work more intensely, more frequently, and for more time than everybody. You've gotta win on pure volume of practice. Athletes understand this better than anybody, who trains the most wins.
If you train each day to call 3 FSBOs over a period of 180 days with a clear script and the right intention, what do you think is going to happen?
Listings. A ton of them. Predictably month after month.
Business is a competition, and if you're not competitive, you'll lose. No competitive strategy is stronger than working hard. You must be driven to be great, to be number one. This doesn't happen 9-5.
No agent is born with these traits, they're developed. You're the architect, builder, and maintenance staff of you. You built and will build, you.
So if you want to WIN in your real estate biz just stop looking for the easy way out, stop looking for the trend, gimmick, or template, start building a better player.
Want help becoming an Intelligent, Unorthodox, Athlete - A New Breed Of Agents?
Click below to have a quick chat on how TGA helps realtors become the new breed.
The "Intelligent, Unorthodox, Athletes".