A new brand identity for Crush

???We’ve Launched Our New Brand Strategy and Identity!

Like the saying goes,?“A builder's house is never finished.”?For a long time, we were so focused on helping to build other peoples brands that we neglected our own. But at the start of 2024 with a little lull in studio projects we finally hit pause and decided to practice what we preach. We followed the same 4 steps we recommend to our clients when building a brand:

???Explore: Start with Conversations

Our first step? We reached out to the people who know us best—our clients. Initially, it felt awkward, as if we were fishing for compliments. But once we got talking, it became a game-changer. These conversations were not just positive but deeply insightful.

Clients described us as?artists and craftsmen, valuing the personal touch we bring. They saw us as partners, preferring collaboration over rigid, data-driven design. One client summed it up perfectly:

???Aligning Internally: Honour the Craft

We took this feedback into a team workshop, where we asked:?Why do we love working at Crush??The answer??Respect for the craft.?It’s not just about ideas or tools—it’s about our shared commitment to creativity and craftsmanship.

From those discussions, our new mantra was born:

? Honour the Craft ?

At its core, this is an internal reminder to bring our artistry to every project. But it’s also our public message—because craftsmanship is what clients come to us for. We’re moving beyond tired industry buzzwords to focus on the heart of our work: the magic that happens when creativity, collaboration, and skill come together.

????Our New Brand Values

To embrace this mantra, we created some guiding principles. These aren’t just slogans—they reflect the real conversations we have in the studio every day:

Design is often a process of iteration, rejection, and discovery. Every idea, no matter how many drafts or pivots, is treated with care and respect. And sometimes, craftsmanship means disrupting what’s comfortable to create something extraordinary.

At Crush,?we are crafters, each of us committed to our craft and proud of the work we build together. Our creativity thrives when ideas cross-pollinate, when disciplines collide, and when we stay curious.

This is only the beginning of the next chapter for us. We’re excited to live by our mantra and take this new identity forward with the same passion and dedication we pour into everything we do.

Honour the Craft

Visit?us at https://www.crushcreative.co.uk

#HonourTheCraft #BrandStrategy #Creativity #Craftsmanship #NewBeginnings