New Bottle Sizes for the U.S. Market

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TTB has approved new bottle sizes for both wines and spirits effective Jan. 2005.

Here’s a table showing all currently approved bottles sizes.

“So what?” you ask.

In the U.S. brands are constantly being challenged to find ways to differentiate themselves and provide both trade and consumers with compelling reasons to consider and buy.? TTB has greatly expanded the options available to producers.

I'll be posting some initial ideas on how brands can creatively use these new sizes to help Create a Difference that Makes a Difference in a corresponding post in groups.