New Book ‘Breaking Innovation Barriers’ - Get Your Free PDF

In my new upcoming book, Breaking Innovation Barriers, I provide you with 15 actionable strategies to win management buy-in to change and innovation. Pre-order now and get a FREE PDF to turn 'Nos into Yesses' …

One of the most common challenges for professionals is securing management buy-in for innovation. In my upcoming book, Breaking Innovation Barriers, I detail the 15 barriers that innovators frequently encounter and provide 15 actionable strategies to overcome them. It helps you gain management’s support to prioritise innovation in your organisation.

Organisations often struggle with the following obstacles:

1. Historical successes: Reliance on past achievements discourages risk-taking.

2. Lack of diversity: Homogeneous teams limit the scope of innovative thinking.

3. Fear of failure: Fear of failure paralyses decision-making.

4. Cultural norms: Rigid hierarchies and conformity stifle creativity.

5. Bureaucracy: Lengthy approval processes slow down innovation.

6. Organizational silos: Departments working in isolation limit collaboration.

7. Risk aversion: The tendency to avoid uncertainty blocks bold ideas.

8. Resistance to change: People stick to familiar processes, resisting new approaches.

9. Short-term focus: Immediate gains are prioritised over long-term innovation.

10. Not fitting managers’ goals: Innovations misaligned with key decision-makers’ priorities don’t get support.

11. No market focus: Ignoring customer needs results in irrelevant new concepts.

12. No priority to innovate: Innovation isn’t seen as a critical business need.

13. No clear direction: Lack of vision or a roadmap for innovation efforts.

14. Not knowing how to innovate: Lack of methodologies or expertise to drive innovation.

15. No clear ROI: Uncertainty around the return on investment stifles innovation funding.

The 15 Strategies to Win Management Buy-In to break through these innovation barriers, you find below:

1. Understand your management’s agenda: Align innovation proposals with management’s goals.

2. Cultivate innovation ambassadors: Empower individuals to champion innovation across the organisation.

3. We-nnovate across silos: Foster collaboration across departments to break down silos.

4. Assemble a top team: Build a passionate and skilled innovation team.

5. Experiment: Embrace experimentation to gain feedback and validate concepts.

6. Be a great innovator: Build trust and showcase your ability to lead innovation.

7. Seize the innovation sweet spot: Focus on the right timing and alignment with strategic priorities.

8. Align innovation to strategy: Ensure innovation efforts support long-term business objectives.

9. Showcase innovation successes: Highlight past wins to build credibility.

10. Find innovation partners: Collaborate with external partners to expand resources and ideas.

11. Be customer-centered: Keep the customer at the heart of innovation efforts.

12. Apply proven methodologies: Use established methods to streamline the innovation process.

13. Prove customer commitment: Demonstrate demand by securing early customer engagement.

14. Draft an innovation business case: Build a strong financial case to justify innovation investment.

15. Pitch your innovation story: Craft a compelling narrative to inspire and persuade stakeholders.

You can pre-order ‘Breaking Innovation Barriers’ now on Amazon. Check the link in the comments to get 15 strategies to win management buy-in for change. This book will equip you with the strategies you need to break through the barriers to innovation and secure the management buy-in required to bring your most transformative ideas to life.

As you need to wait at least one month, I will send you, as subscriber of DesignThinkingInnovation News a FREE PDF of this new book straight away, when you pre-order it now. GO to Amazon (link in the comments, Pre-order the new book, and just write in a comment below ‘I pre-ordered’, and I’ll connect and send the pdf of this new book to help you to innovate in a DM straight away.

In this Free PDF, you’ll gain access to fifteen insights and tools that can help you overcome resistance and drive lasting innovation in your organisation.What barriers to innovation are you facing? Let’s discuss in the comments! Share your experiences and ideas below.

Ps. When you want to boost your personal skills to lead innovation as facilitator and create a culture for innovation with a proven method, I would love to welcome you personally in Cascina Caremma near Milan, learning the proven FORTH innovation methodology, from 8-13 of June 2025. Send me a direct message via LinkedIn, or email me at [email protected] to get a full brochure, and schedule a personal call to register for the course.

Innovative regards,

Gijs van Wulfen

LinkedIn Influencer, Speaker on Design Thinking Innovation, Founder FORTH Innovation method, author of six Innovation Books, Global Number One Thought Leader on Design Thinking 2024

Ps. Click on this link to boost your skills to lead innovation with the FORTH innovation method.

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