?New Book Announcement from David M. Schneer, PhD.?
David M. Schneer, Ph.D./CEO/Author
We help companies bring new products to market and hone their strategic communications through a unique combination of research, nonverbal intelligence, and AI.
Order BACKBONE today: https://www.amazon.com/BACKBONE-Surviving-Quantified-Understanding-Qualitative-ebook/dp/B0DJ5GWCT1/ref=sr_1_1
Of all the announcements I have made in my nearly four-decade research career, this will be the most significant. And the most personal.
Not so long ago, I was brutally assaulted in my own home one Christmas Eve, leaving me partially paralyzed for life.
That is where my story begins. But it does not end there.
My road to recovery was an agonizing trudge through blood, sweat, and tears. Literally. Yet, pushing through, I discovered a renewed sense of purpose and resilience, which I channeled into writing my first book, while mostly on my back.
As such, I humbly introduce my new book, BACKBONE, coming soon.
In BACKBONE, I recount how key moments from my life experiences coalesced into the seven salient traits that I believe exemplify today’s modern qualitative researcher.
Each chapter reveals a unique trait replete with practical examples and suggestions drawn from real-world events and designed for those with a need to solicit information from others: from a new generation of qualitative researchers, product managers, marketers, and R&D professionals to HR professionals, lawyers, clergy and more.
In today’s data-driven society, BACKBONE chronicles one of the most unique aspects of our approach to face-to-face qualitative research—the innovative integration of body language and artificial intelligence.
This combination enables us to uncover deeper and more accurate insights into what consumers are really saying.
We are stretching the edges of traditional qualitative research with this confluence of specialized capabilities. And so, I carry on.
领英推荐
Human suffering is nothing new. What is refreshing are the human stories of triumph over tragedy. We humans; we are a resilient bunch.
I did not corner the market on suffering. Others have fared far worse than me. But for me, there was never any giving up, only getting up.
Everyone has a story.
This is mine.
Come join me.
David
MarketResearch #QualitativeResearch #NewBook #BusinessStrategy #ResearchInsights #BodyLanguage #AI
Independent Consultant at Janel Hopper
2 个月Oh, David, I’m so sorry that this happened to you and I’m really eager to read your book.
Nice, Dave. Love the title.
I help businesses increase their profits by making it easy for customers to buy more.
2 个月This is great David M. Schneer, Ph.D./CEO/Author I'm greatly looking forward to it
Congrats David!
Helping Go-to-Market Teams Solve Real Business Problems with AI.
2 个月Can't wait to read it, David. Congratulations on getting the book to the finish line