New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers

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Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing.

Welcome to the 9th annual blogging survey.

Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

This year we had 1016 survey responses. What follows are 26 charts based on those responses, input from the top industry experts and a set of blogging statistics that reveal some fascinating insights into an industry in flux, now more than ever.

We’ll start with the general success rate of bloggers.

Blogging is effective, but it isn’t getting easier

We’ll start with the general effectiveness of blogging. Because bloggers have a wide range of goals, we don’t define success, but rather simply let respondents report on their results at a high level.

Here is the answer to the big question,?does blogging work in 2022??Yes. 80% of surveyed bloggers report that their blog delivers “some results” or “strong results.” The effectiveness of content marketing has remained steady since 2016.

In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers.

The time that bloggers invest in their content has increased dramatically over the years, bringing us to the question,?how long does it take to write a blog post??In 2022, bloggers spend an average of 4 hours 10 minutes writing an article. That’s 74% more time than in 2014 when we first conducted this research.

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