The New Best Practices for Facebook Ads: Meta Performance 5

The Facebook power five was the set of best practices that Facebook launched about four years ago. The first was to create engaging landing pages, but now the new Facebook performance Five has a new set of best practices, so if you remember the Facebook power five, there are new ways to optimise your Facebook ads for success. 

The five key account settings that allow you to keep your Facebook Ads account organised and streamlined include Account Simplification, Dynamic Creative Testing, Automatic Ad Matching (Advanced Pricing), Automatic Placements and Detail Targeting Expansion. If you use these features correctly, you can save time and money on Facebook advertising.

Facebook's feed was beneficial back then. When logged on, it would tell you how many of your friends "talked about" this product or service. Your company would be given an agency scorecard, so you know how close you performed with the best practices. If you didn't have an account application, then Facebook's algorithm would deprioritise your company in their auction. 

This is what Facebook says about performance five. 

"In our efforts to help our advertisers make the most of machine learning in this new environment. We have developed The Performance Five. A

simple strategic framework that can help you increase the effectiveness of your media dollars on our platforms." 

The most efficient way to optimise your campaigns is to start with the correct settings and then optimise incrementally. This will allow you to make decisions based on data rather than unsubstantiated guesswork, and it should allow you to make your ads as effective as possible while still staying within your budget. Below are some best practices for maximising ROI on Facebook Ads, so let's go ahead and dive into those five things.

Account simplification 

Account simplification is the most important thing you can do for your Facebook account, otherwise known as creating a less complex account with fewer campaigns. The reason for this is that it helps your ad account learn faster. So if you're looking to optimise your Facebook ads campaigns, you should consider consolidating your accounts. 

The difference between account simplification and standard ad accounts is that fewer campaigns have a more centralised approach to placing ads. 

When creating ad sets, Facebook recommends using as few as possible. This allows you to focus on the target market for each ad set rather than trying to reach everyone at once. Additionally, limiting the number of ad sets can help increase your overall organic reach through more specific targeting.

Dynamic creative testing 

Branded content is a form of native and video advertising. Branded content allows advertisers to create ads that look and feel more like the other pages on Facebook instead of appearing as traditional display ads. The goal is to reach your target audience where they already are so that you can build trust with your brand in the process.

Facebook has been quietly rolling out these changes over the last several months, so you already have this new capability (if you know what to target). If you've yet to implement anything similar or want to see how successful this strategy is before making a significant investment, here are four reasons why Facebook recommends creating branded content.

One way advertisers can get more out of their sponsored content is to invest in whitelisted ads. These ads are created specifically for a particular brand and have the potential to reach a larger audience and perform better than your average branded content. If you've already been running that ad consistently, it makes sense to shift some of your budget from other types of branded content to this type of allowed ad.

Automatic Advanced matching 

The Facebook ads AMP said that a large part of scaling Facebook ads is diversifying your creativity. So, say, for example, you have a business strategy that's working well with your consumers, and it has been for six months now. This is where you'll spend most of your time. Still, once in a while, it might be good to test out different types of AD creative formats - so don't just double down on UGC, don't just use image ads, and don't just do us versus them (which are taken from the data they've collected) don't just do like typical problem solution product explainer video ads or even doing video ads - you need to have a wide variety of AD creative strategies and formats that you're testing at any given time, so again I completely agree with this one of the things that I'm always telling Brands is that to really scale on Facebook Ads you need to have multiple types of AD creatives and AD formats that are working for you, not just one.

Automatic Placements

Facebook's "Automatic Placements" is not an ad type. Instead, it is a solution that allows your ads to appear on relevant posts, just like they would if you were on someone else's page or profile. To use this feature, choose a placement option through your Ads Manager dashboard and set it up in your automated rules.

It's essential to have conversions API or KPI installed. Facebook recommends that you pay close attention to your event match quality and aim for a good or excellent score. That's because events need to be matched up correctly with pixel data, KPI data and all other conversion information.

Detail targeting expansion

To help optimise your campaigns, Facebook provides you with several ways to measure performance. In context targeting expansion, businesses can expand by targeting similar audiences using search terms, interests, demography or topic keywords. Conversion lift studies help advertisers measure their results and make informed decisions about their ads' performance. 

If you have been trying to improve your marketing but have yet to succeed, it might be time to take a new approach. We are a full-time advertising agency that looks for recent trends and marketing rules to increase revenue and further brand image. Please book your free audit by following the link, and see us soon!

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