A new beginning for the New Zealand stock photo market
Excio Captivating Photography Library
The abundant library of authentic, captivating NZ photographs. No subscriptions or hidden fees.
Broadly speaking, stock photography refers to photographs that have been created to be licensed for specific purposes. A decade ago, these were mainly shots of businesspeople talking on the phone or at corporate team meetings – but no longer. Nowadays, the focus has shifted towards capturing moments that are visually appealing as well as natural and unique. It's authentic over generic. Emotion over information. It’s showing Aotearoa in all her wonder: the people, the cities, the land, and the colours. So many perspectives that can only be captured here by talented photographers.
Likewise, from the perspective of photographers, the structure of conventional stock photography libraries is overdue for a revamp. Uploading a bunch of images to an online library and waiting to get a small percentage of its selling price when someone downloads it doesn't cut it anymore. To feel motivated to get out and shoot photos for stock usage, one needs to know it'll be worth the time and energy. This is where the users of images play such a significant role. They can support New Zealand photographers by keeping their budget onshore, rather than spending with Getty, Shutterstock or other international platforms. None of which is focused on representing a fresh perspective of Aotearoa.
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As the demand for stock images grows across New Zealand, so does the need for local initiatives to promote and sell those images. But just as filling that gap is important, so is doing it sustainably. After all, the local stock photo market can only thrive when it provides a fresh and authentic database of photographs for companies to draw from. A database which values quality and people, as well as achieving quantity and rewards for all. A database that allows Kiwi businesses to quickly find what they are looking for. One that saves them time and money.
At Excio, we're laying the foundations. Our library boasts over 30K photographs from more than 90 photographers, with our PhotoToken model providing more value, control, and flexibility to those producing and purchasing photographs. And we intend to stick to our motto of Authentic, Fair, and Affordable, so that passionate photographers can be rewarded for their work and Kiwi businesses can stand by the pictures they use to represent their brand.