A NEW BEGINNING, FOR AN OLD-TIMER, DURING THE RISE OF MACHINES.

In life the only constant is change!

At the beginning of this year, I was at the doorstep of a huge transition.

Leaving a thriving market that offers tremendous opportunities to grow, relocating to my beloved yet insane home town and exiting an agency that fostered an incredible and rewarding 10-year-old journey.

I knew there will be doubters, and that my decision will raise few eyebrows.

“Are you sure you want to relocate to Beirut”?

“Do you still have the drive to start over”?

Once, a wise man told me: “Choose a job you love, and you will never have to work a day in your life.”

I may not be sure of, or have control over many aspects of life, but what I am confident of is the burning passion that I have for my craft.

It takes a lot to make it in the Mad Men industry, buy only passion will take us as far.

It is passion - and not Midjourney - that fuels me to burn the midnight oil cracking a brief.

It is passion - and not ChatGPT - that wakes me up at 3 AM to scribble down a line that I can barely read the next morning.

It is passion that makes me jump from my seat when the team lands on a brave idea.

It is passion that drives me to mentor and to nurture talents.

My passion is John Connor facing the rise of machines.

But passion is nothing if it doesn’t shake hands with like-minded people, and get embraced by a welcoming environment.

At AGA ADK and The Network Communication Group I found a fertile soil where I can plant my two precious seeds, passion and experience.

And with both sleeves rolled up, I am looking forward to embark on a promising and exciting journey alongside an amazing team, and I am a firm believer that we will harvest tomorrow, what we plant today.

So here it is to a new beginning for an old timer.

Dany Azzi

?