New Audience Segments on Meta and Rejecting Walled Garden Measurement
There’s a new reporting section when you create a new manual sales campaign for Facebook. It used to be only available for Advantage+ shopping campaigns, but now, you should have additional audience report breakdowns for all campaigns.
Brands are using firms like Measured, Triple Whale, Rockerbox and Northbeam to measure campaigns.
Google just released a new feature that allows you to import external data into your Google Analytics 4 (GA4) properties. In other words, you can now create custom reports that combine Analytics data along with data from other sources so you can better view customer journeys, acquisition, and so on.
This Report Card will help dive deep into your account’s performance metrics to measure your success, understand what your audience loves and tailor your content accordingly, make informed decisions with customized recommendations tailored to your specific goals and audience.
Content Writer at SXECUTECH
8 个月nice