New in April: Cold email ?s and ?s, templates from pros & more

This month in The Mixer...

• Cold email s and s (before/after)
• 10 sales email templates straight from the pros
• Tips on how to personalize your emails
• Mor Assouline shares demo closing tips, email frameworks...
• Feature highlight: Mixmax Polls (the coolest feature imo)

??? Cold email before/after

TL;DR

? Internal-looking subject line to snag attention

? Well-researched observation

? Clear pain point/problem

? Solution to problem

? Yes/no question (in the form of a poll)

? Old subject line tactics

? Fluff that takes up prime real estate

? Cram too much info in first email

? Buried calls to action

See how this advice was applied here ??

?? 11 sales email templates straight from the pros

See all templates

?? P.S. Mixmax is now available for Outlook users so you can save + use these templates directly from your inbox.

?? Quick & dirty tips to avoid spray and pray messaging

• If you must send mass emails,?segment your recipients?by industry, persona, use case, job role, company size, engagement level—whatever makes the most sense for your business.
• Research any recent (and relevant)?news about the company?and use that info in your outreach.
• Reference something specific (like a?project they’re working?on?or a?new company initiative) to show them you’ve done your homework.
• Leverage social media?to gain insights about your prospects (recent posts, etc.) and use that information.
• If you’ve had past interactions with your recipient,?mention something from those conversations. This shows continuity.

?? More about how to ditch spray & pray here

???? Mor Assouline on closing demos, cold calling, KPIs...

Mor's tip for nailing demos:

"Before you show a feature, bring up the pain you've learned in discovery. And bring it up in their own words. When you're done, you tell them how you will solve that pain, and then you show the [relevant] feature."

In this exclusive interview , Mor covers:

• The most important KPIs account executives should track
• New sales trends in 2024
• Tips & thoughts on cold calling
• Tips to help AEs close more demos
• Email frameworks that improve prospect engagement

??? Feature highlight: In-email polls

Your prospects and customers get a bajillion emails per day.

And the harder you make it for them to reply to you, the worse your response rates will be.

It's simple logic.

This hack puts you at a huge advantage because it:

1. Helps your email stand out
2. Only requires 1 click from your recipients to answer
3. Is cool (just being honest)

See how cool Mixmax Polls are