New Approach to Our Logo
As an Exhibit House we work with marketing companies, marketing departments , Marketing Directors and business owners who are protective of the brand they represent. Print a Coca-Cola logo in Blue and see the back lash you not only get from the company, but the loyal fans as well.
For a brand it is always looking for the difference that will set the logo, the brand apart. Ours is this white wood background. The gray slash is movement and a "shout out" to our old logo. The blue background is because I like blue. Being ex-Air Force and the owner of the company - I got to choose the new color. The other main point is the way we spell Exhibit. In building blocks format. We build things. We are a Marketing Manufacturing company.
Do we use wood in every project? No, actually we don't use natural wood in most of our projects. But the white wood works well online, in print and for our new lobby sign as well.
It is just a little thing but it all counts in marketing and no one understands that more than a Marketing Manufacturing company......
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9 年Wow
Expertise in Trade Show Management, Customer Service and Hospitality || Open to New Opportunities
9 年Great ideas. I would suggest bringing out a bit more for the words innovation, customize and impact. They kind of get lost in the word grain and grey on grey. Maybe just a bit bolder??? Just a suggestion.