NEW AMC RETARGETING, INSTACART DISCOVERY TRENDS, WALMART CONNECT & MORE
Happy Tuesday, friends!?
As we all know, things never really slow down and this month has been packed with updates across retail media networks. Let’s break down some of the biggest ones you should know.
Want a behind-the-scenes look at how we structure campaigns, analyze accounts, and do our reporting? Destaney Wishon will be covering it all at Amazon Seller Week, hosted by JungleScout.
Key Retail Media Updates ?? ?
Adam Mellott explains how the new optimization options for off-Amazon ads now gives advertisers the ability to choose between maximum reach or maximum spend.
Nick Amos breaks down how new AMC HVA’s appearing in the form of “Missed Opportunities” give advertisers additional retargeting opportunities & a push for an additional touchpoint.??
Destaney gives an overview of this week's most significant Amazon Ads updates and how these changes impact brands, advertising, and product discovery.
Instacart’s free gift advertising program has delivered over one million products and proven to be a powerful tool for product discovery and customer acquisition.
Must-Reads ????
Lance Pacheco continues this series by unpacking the advantages of Walmart Connect's extensive reach, first-party data, and ability to track in-store sales from online ad campaigns.
In just few weeks, the Ultimate AI Hackathon will commence at Prosper...are you gonna be there?
Destaney had a great conversation with Matthew Zielinski , VP of Digital Strategy at H&H Group, about how to pair digital analytics with strategic planning to foster an engaging consumer experience!
Our very own, Emery Robbins & Rob Wiltsey (VideoFresh) will be diving into Amazon Online Video (OLV) and how it helps brands dominate the top-of-funnel.
Adam showcases how our strategic approach to driving long-term brand growth led to improvements in this brand's efficiency, organic sales, and market share.