New Amazon Secrets ? RUFUS Optimization + Discount Storefront

Amazon is making big changes that could impact your business. If you want to rank higher and reach more shoppers, here are two things you need to know: 1?? RUFUS, Amazon’s new AI shopping assistant ?? helps customers find products. Make sure your listings are ready 2?? Amazon’s new discount storefront ??helps you connect with shoppers who are searching for budget-friendly deals. Want to know how these changes can help you boost sales and stay ahead of the competition? This short guide will show you how to use these new tools to grow your business.

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?? 1. How to Optimize for Amazon's RUFUS AI

Amazon’s new AI shopping assistant, RUFUS, is here to help customers make smarter buying decisions. But guess what? It can also help you rank better if you know how to play by its rules.

You can discover a bit more about RUFUS in one of our previous editions over here ??

?? To make sure RUFUS recommends your products, follow these simple steps to improve your listings:

?? Step 1: Ask RUFUS “What is [your product]?”

When you ask RUFUS what your product is, it provides a detailed breakdown of key attributes. Use these attributes to enhance your listing.

For example, if you're selling herbal supplements, RUFUS might mention:

• Boosts energy, stamina, and physical performance
• Antioxidant and anti-inflammatory
• Neuroprotective
• Improves fertility and cognitive function

?? Action Tip: Make sure these keywords and attributes appear naturally in your product title, bullet points, and description.

?? Step 2: Ask RUFUS “How should I choose the best [product]?”

This step shows critical buying criteria your potential customers care about. For supplements, RUFUS might highlight:

• Purity
• Quality
• Source and origin
• Additive-free
• Brand reputation
• Dosage and concentration

?? Action Tip: Address these criteria in your listing to build trust and meet customer expectations. For example, emphasize "100% pure," "sourced from [trusted location]," or "no artificial additives."

?? Step 3: Align with Customer Intent

RUFUS is designed to match customer intent. Your job is to make sure your listing clearly solves a problem or fulfills a need. Think like your customer and use terms they would type into the search bar.

??? Step 4: Optimize Visuals and Content

High-quality images and clear, benefit-driven copy help RUFUS understand and rank your product better. Include infographics, lifestyle images, and clear feature highlights.

? Remember: The more aligned your listing is with RUFUS’s insights, the higher your chances of showing up when customers ask for recommendations.

?? 2. Amazon’s New Discount Storefront: Big Savings with Prime Benefits

Amazon is making waves in the discount shopping world with its new budget-friendly storefront. This move isn’t just about lower prices — it’s about bringing affordability and convenience together.

??? What Makes It Special?

?? Budget-Friendly: Quality products at discounted prices. No need to compromise.

?? Variety: From clothing to electronics, it’s all under one virtual roof.

?? Prime Benefits: Fast delivery and easy returns — even for discounted items.

?? For Sellers: A chance to tap into value-driven shoppers while leveraging Amazon’s world-class logistics.

?? Why It Matters

With competition from platforms like Shein and Temu growing, Amazon is positioning itself to offer the best of both worlds: great deals and the reliability customers love.

For sellers, this is an opportunity to:

? Reach a new audience focused on low prices.

? Clear out inventory without sacrificing brand reputation.

? Offer discounts while still delivering a premium experience through Prime services.

?? What the Data Says

Amazon Brand Analytics offers insights into customer behavior, and the latest trends are clear:

• There’s a surge in interest for Amazon Haul, with search activity rising immensely.
• Top search terms are performing well, showing strong engagement from shoppers.

This trend is especially important for sellers in the U.S. focusing on products under $20. As the Holiday Season approaches, Amazon Haul could play a major role in driving sales and reaching new customers.

??? How to Access Amazon Haul

?? Update Your Amazon Shopping App: Make sure your app is updated to the latest version to access new features.

?? Search for "Haul": Open the app and enter “Haul” in the search bar.

?? Explore the Storefront: You’ll be directed to the Amazon Haul section, featuring a variety of products priced at $20 or less.

?? Note: Amazon Haul is currently available to U.S. customers only.

?? Additional Information:

?? Shipping: Orders over $25 qualify for free shipping. For orders under $25, a $3.99 shipping fee applies.

?? Returns: Items priced over $3 are eligible for free returns within 15 days.

?? Amazon’s changes — from AI shopping assistants like RUFUS to their new discount storefront — signal a future where smart optimization and affordability are key to growth. ?? For Sellers: Master RUFUS and explore new storefront opportunities to stay ahead. ??        

?? Want to improve your Amazon sales? At aNavigator, we’re here to support your business and help you stay ahead.?? Let’s talk and see how we can work together ??

Stay Winning! The aNavigator Team ??