The “New Age” Prospecting Methods For Financial & Insurance Advisors

“If You Are A Financial Advisor or  Insurance Agent Looking To Get Clients & Increase Production…This Will Be An Important Article To Read Right Now”

Before I show you the modern-day prospecting methods that are working well for me and my advisor clients, 

Let me show you how most advisors and agents have been doing when it comes to lead generation and client acquisition…

The “Traditional” Methods of prospecting

Most advisors love to have a “Meeting” with their ideal prospects and most Advisors feel pretty confident in their ability to close “if” they get in front of right prospects

BUT…

Most advisors HATE prospecting

Why is that the case?

Well, it is because the so-called “old age” methods are really painful and they do NOT work as well these days

You see, people don’t buy the way they used to buy even 5 years back. 

Here’s what most advisors are taught to do: 

• Go to Natural Market (a.k.a sell to friends and family)
• Cold Call
• Door Knock
• Host Dinner Seminars
• Attend Networking Events
• Join BNI Groups (where all members are trying to sell each other)
• Find a COI (Centre of Influence) partner - CPA, Attorney, etc.
• Referral - “The best compliment you can give me is to refer me to your friend” - seriously?
• Social Media Madness - content posting provided by the company, messaging, boosting posts, waiting for likes, shares, follows, daily videos, etc. - Sorry, this is not the right way to get clients today. SURPRISED?
• And more…

Now...these METHODS can work 

If you do this for a long time and spend a lot of money…

BUT, what I hate about this is not so much of the “struggle” in doing those

But, the fact that it creates a 

Poor “Experience” for the prospects. These old methods have limited “educational” factor and more “sales” factor and in today’s modern world, this does not work well.

Ok...so now that you understand what has been done, let’s discuss what is the 

New Age METHODS of Prospecting

So there are 2 main ways to prospect today if you want to keep your pipeline full of qualified prospects

1. Outbound Methods - You go out to your prospects
2. In Bound Methods - Your prospects reach out to you

Both these methods work great and while there are many platforms on social media that allow you to do these, the two best platforms today for financial services are LinkedIn and Facebook. 

We find that staying focused on these and going deep is the best way to drive results in form or “Qualified Booked Appointments”

 There are pros and cons of each method and you must do this in the right order to make this work and make a good return on your investment of time and money.

Outbound Methods

This is when you identify your “ideal clients” and then SEARCH and CONNECT with them using LinkedIn and Facebook.

Now, before you do this, make sure you have done a proper thought on “Who” do you want to work with and “What Problem” can you solve for them.

Your online profile must be in line with this - we call this “Positioning” part of the process, which is crucial.

Once you connect with people, then you can reach out by sending compelling messages and this would lead to meetings.

We have advisors who have done as high as $3 Million in AUM from 4 clients and $16,000 in Insurance commission from 3 clients by using these exact methods. 

Now, there are many steps to the process but I want to provide you with the big picture. You can check out of free training to see the exact campaigns and more detailed information.

Now, outbound methods by nature are simple, fast and almost free and you can get a lot of high-quality clients without spending any major money like what we do in our

Inbound Methods

This is one of the most desired methods in marketing.

We have people reach out to us seeking our help and advice and some wanting to do business with us and give us money.

How cool is that?

Well, I have to tell you that…

YES, this is possible. I have experienced it first hand and it is a magical feeling.

Now, there are many ways to do this, but I recommend using the Facebook Ads platform.

This is a very powerful platform today. It is a great way to tell stories and connect with your audience.

Any Ad platform is a very metric and ROI driven platform. Some of the key metrics we track for financial advisors are

Cost Per Lead, Cost Per Meeting & Cost Per Client.

We have seen costs per lead range from $9 to $20 for individuals with $250K and above investable assets and we have been able to attract HNW people using this method.

One of the prospects who reached out to our client had $13 Million in assets and yes we found him on Facebook.

It is a MYTH, that Facebook has low-quality traffic and is not for serious business.

Summary

So if you are looking to grow your business and get more clients then you must really adapt to the “new age” methods

If you need help and want to learn more then

Here’s Something You’ll REALLY Like!

I have put together a FREE Case study for Financial Advisors and Insurance Agents

How Would You Like To Generate 5, 10, Even 20  “High-Value” Prospects & Booked Meetings Every Single Month On Demand And With Predictability

Free Case Study reveals…

• The Biggest Mistakes Financial Advisors Are Making With Social Media Marketing & Missing Big Opportunities To Find High-Value Clients
• How To Use "Compliant" Social Media Strategies To Get In Front Of Qualified Prospects Every Single Day & Generate Appointments
• The 2 Simple & Proven Campaigns That Are Generating Qualified Prospects (AUM, Annuity, Insurance, Medicare, etc.) & How You Can Put This To Work Right Now

You can watch it here…

PS: This training has been taken by over 5150 people and what we show is the exact method that over 80 Advisors are using today, so don’t miss this.