New Adventures... the story of my life
Inside out of my comfort zone: terrible photo angle of me but clearly very happy in colour and a comfy seat

New Adventures... the story of my life

Two and half years ago, I joined a team of 18 bright people at Maker&Son ready to jump (literally) into the most comfortable furniture in the world and poised for growth. Grow we did and have, and I’m immensely proud to have been a part of it all.?

I’ve woken up from a dream, what took place?

We grew a brand, we launched many incredible products… upholstered comfy ones, hand-crafted homeware ones, not-too-soon-to-say-heirloom accessories, the most incredible natural mattress and topper ever experienced… and even luxury super cosy beds for four-legged friends. Working at Maker&Son - for me - has been the luxury interiors version of Mr Magorium’s Wonder Emporium (look it up).

Much of my time with the marketing team at Maker&Son was spent in collaboration with bright leaders of brands and businesses, journalists and tastemakers. I’m proud to say, with the drive and support of the clever teams at both Lucy Irby PR and the Re:Agency, we hosted interviews, set up and styled the most beautiful of shoots and locations, loaned product for shoots, for TV shows and even a movie (releasing very soon).?I also clocked up many glorious miles driving Mobile Showrooms (yes, driving vans!) to meet said bright leaders at their homes and offices across the glorious countryside of UK and Ireland.

For the stat-followers out there, during my time at Maker&Son:?

  • £4m annual global revenue in my first year… to £24m this year, 300% YOY growth - what a ride.
  • I remember being excited when we reached 50k followers on Instagram - currently over 330k.
  • 400m+ global media impressions with top tier international, national, regional and local press in the UK, US and Australia.?
  • Countless memories with the smartest group of colleagues I’ve ever worked alongside.

Features & extensive coverage (my favourites) :?

Wall Street Journal, New York Times T Magazine, Domino, Martha Stewart, Business of Home podcast, The Sunday Times, Vogue, The Telegraph, FT, House & Garden, Homes & Gardens, Architectural Digest, Vanity Fair, Country Life, The English Home, House Beautiful, Evening Standard, The Irish Times, Rév enVert, The Haines Collection (sustainable interiors), AD Clever, The Wealden Times (yes, regional press matters too!) Country Homes & Interiors, … oh, and there was the Troye Sivan AD Open Door smash hit that sadly I had nothing to do with, but love him for freely confirming our ‘most comfortable sofa’ claim.

Some not-so-distant, proud moments at Pantone EMEA:

Led brand collaborations including: Coca-Cola, BASF, CP Company, Manner, Tanqueray (“Sevilla tiene un Color Especial"), Piper-Heidsieck champagne, British Fashion Council (Richard Nicoll Blue), Dove, L’Oreal, Twinings Tea (colour of Optimism), and standardisation of Royal Mail Red...

Who am I?

My LinkedIn profile and work experience speak for themselves, I hope. I’ve lived and worked in and around London, Paris and Manchester (and other amazing cities, towns villages and hamlets that potentially fall on deaf ears in this environment but are no less significant in their populations of innovative, creative, dynamic people that have impressed the heck outta me)

My insights are based on a lifetime of change. That is built into the way I do business. My vantage point is unique. I start by seeing all business from a global perspective. From this birds’ eye view, I know anything is possible.?


Colleagues have said about me…

Insightful, vibrant & resourceful, empathetic, warm, creative, original, thorough, listener, balanced, outspoken, dynamic, consensus-seeking, a natural “ideas” person.?


Let’s Connect

Please get in touch or connect me with those who may be looking for a creative marketeer like me, with a love, knowledge and experience of … Brand Communications, Product Marketing, Partnership & Collaboration, PR, Event Marketing, Outstanding Journalism and Copy that gets read again and again. I’m attracted to beautiful aesthetics - meticulously chosen. I do love home, design and interiors but probably more than that I love a great team and a marketing challenge that gets under the skin.?


Thanks for reading all the way to the end and thank you for connecting me with those who’d love to explore interesting ‘work’ together.

Sophie H.

Head of Marketing

2 年

It was short, but oh so sweet to work with you Abby - a total natural for generating creative ideas and taking things to the ‘next level’. It was an absolute pleasure and I know your next big (career) adventure is just around the corner - the US chapter ??. Best wishes from me x

Abigail Bruce

Global Marketeer ★ Brand Strategy ★ Strategic Connector ★ Non-linear Thinker ★ Writer ★ Business Development & Growth ★ Considered a European Thinker at an American Desk.

2 年

Wow. Thank you all! I feel very appreciated and grateful to have worked with so many outstanding people over the years. I’m amazed at how far this post has reached and thrilled at the power of LinkedIn! It works. Some really exciting #newopportunities have found there way into my inbox. Like a box of sweets. Total gratitude is an understatement. ??

回复
Michelle Muiras

Customer Delivery Support - South Europe West at Lloyd's Register

2 年

Dear Abby, all the best to you in your future endeavours! What a great CV! Hope that our paths will cross again in our travels!

Nick Ratcliffe

Retail Technology & Digital Signage Specialist

2 年

Good luck in the US, the pull of family and home is always present. So great you can head back with your kids. Enjoy being a soccer mom...

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