New 8th "P" Marketing Mix_Part-1

There are two types of world, inner and outer world,

I somewhere read in a book, asking

·?Why I am here?

·?Why was I born?

·?Was there any reason for me to be born?

·?How we must live?

· What to leave behind when we die?

I find myself puzzled by the mystery of why some individuals, deeply entrenched in the material world, seek answers to questions that reside solely in the spiritual realm.

During my MBA studies, I was wholly absorbed in the external world, neglecting introspection. However, a pivotal moment occurred when I was granted the privilege to delve into the profound wisdom found in spiritual literature.

During my childhood and must remember my grandmother who had her own library and It was through the writings of luminaries such as Saint Sri Ramakrishna Paramahansa and Swami Vivekananda, understood there are people who are enlightened and their teachings chnages life and shed light on my tumultuous childhood and adolescent experiences, as well as the heartaches I endured. Moreover, with acute heartbreak at perfect age, the teachings of the Bhagavad Gita reshaped my inner landscape, moulding me into the person what i have become today. Despite this transformation, I remain humbled, recognizing that my understanding is but a drop in the vast ocean of knowledge.

Yet, despite this newfound clarity, lingering questions persisted. It wasn't until I engaged in a conversation with a preacher at ISKCON when I was 27 years old, that I sought clarification on the distinction between spirituality and philosophy. This encounter marked a turning point in my journey, sparking a deeper exploration of the profound mysteries that lie beyond the material realm.

As the days passed in the marketing field, I ventured really an unknown territory, and was beaten up with ignorance and arrogance, I was trying to learn how business happens and understand why they do what they do and how they earn. over some time things became complicated In the world of marketing, I felt lost and confused. I wanted to understand why businesses do what they do and how they succeed. Alongside this, I questioned my own purpose and how I could make a difference.

With Choice, bowing down to my life circumstances and getting inspired by my sister's career, I landed in the Teaching Field and in academics, my quest to know the unknown continued to find an answer to my questions.

Why I am here?

Why was I born?

Was there any reason for me to be born?

How I can add value to my work?

With my attitude of knowing the unknown started piling up, with my professional experience I was able to introduce some of the best teaching innovations to my MBA subject with zeal and enthusiasm, despite odds from my own inner circle at Dept, I was able to think beyond NORMAL..... it was pain and only painful yet I kept going.. going and stimulated new beginning without carrying any head weight and understood the secret of successful business growth on why some companies grow and some truly fail.... with all my learning there comes my PhD which was necessary and was able to learn about my interesting topic, Branding!!

Eventually, I pursued a PhD, focusing on branding, which fascinated me. Despite facing many challenges, including disruptions caused by COVID-19 my research took swing and took more anticipated time to submit, however in this sole journey my PhD taught me how branding can help businesses showcase their true potential to the world, yet awarded... when the whole world showered with wishes, my mind wasn't at rest!!!!!

Even though time has passed, my quest for knowing answers and understanding on what i do not know.....remains as strong as ever

Why I am here?

Why was I born?

Was there any reason for me to be born?

How we must live?

What to leave behind when we die?

......Answers....Final part........Continued next post