New ?? 5 Marketing Insights - #85
From tackling junk leaders to decoding Instagram’s algorithm, this week’s round-up is all about staying ahead. We’re breaking down SEO strategies, the impact Trump’s tariffs will have on marketing and how Nike’s latest Super Bowl ad proves storytelling gets consumers’ attention.
1. Junk Leads aren’t just annoying—they’re expensive.?
Fake forms and bot submissions are clogging up CRMs, which isn’t only annoying, it’s draining budgets and burning out the sales team.
One of the biggest scams? Lead punching. Fraudsters fill out forms with real people’s info, tricking validation systems to harvest data. The result? Your sales team wastes time chasing ghosts.
How to stop junk leads from coming through?
Ditch the vanity metrics. Be careful about who you target with marketing. Quality over quantity.
Use intent-based scoring. If they’re not actually interested, they’re not a lead.
Invest in validation tools. If fraudsters are getting smarter, your tech should be, too.
Read the full YOURSTORY article here.
2. Consumer inflation fears spike due to the tariff drama ?
Americans are growing more anxious about inflation as President Trump pushes aggressive tariffs. The University of Michigan's consumer survey shows inflation expectations for the next year jumped to 4.3%—the highest since 2023.
Even though Trump hit pause on tariffs for Canada and Mexico, the damage was already done with China firing back with its own tariff, consumer confidence has dropped nearly 12% from last year.
How will marketing be affected? Consumer spending shifts mean marketers need to work harder to earn attention and trust. As we saw when Covid-19 hit, the brands that focus on value, transparency, and adaptability will thrive despite the turbulence.
Read more from MBC news here.
3. SERP analysis - Cracking the SEO code
Ever wonder why certain pages dominate Google’s search results? It’s not magic; it’s SERP analysis.
Search Engine Journal say that by dissecting the top-ranking pages, you can uncover:
Key takeaway? Google’s playing chess, not checkers. Master SERP analysis and you’ll always be a move ahead.
4. How the Instagram algorithm really works
Ever feel overwhelmed by algorithms? If you post to Instagram you’ll want to see this. Social Media Today shared @borjanmarketing infographic on how the Instagram algorithm works.
5. Nike So Win Campaign
Last Sunday, Nike made a powerful return with their first Super Bowl ad since 1998. In a night traditionally dominated by men’s sports, Nike broke through with a chilling ad that put female athletes and their challenges in the spotlight.
As we know, what truly captures consumer attention isn’t just a product, it’s storytelling. And Nike delivered. Their campaign didn’t just showcase elite athletes; it amplified their voices, highlighting perseverance in a male-dominated industry.
Nicole Graham, Chief Marketing Officer of NIKE, Inc., put it best:
"We are at our best when we are representing the voice of the athlete, and their voice becomes our voice. This brand anthem, featuring elite Nike athletes, is a perfect example of how we can inspire everyone to win—whatever that means for them."
A powerful reminder that great marketing isn’t about selling products. It’s about telling stories that resonate.
Small Business shout-out
Jack Black isn’t just the name of a comedy icon, it’s also a top-tier men’s skincare brand born out of Texas. From their bestsellers, the Turbo Wash Cleanser for Hair & Body to the Double Duty SPF moisturiser, there’s something for every guy. Whether he’s a skincare pro or used to stealing his partner’s moisturiser. Oh, and they’ve got some good deals right now!
Thanks for tuning in this week! We also send Five Insites by email if you’d prefer to receive it that way.
If you have any feedback or want to suggest a small business for a shoutout, feel free to reach out to me on LinkedIn—I’d love to chat!
Thanks, Izzy Marketing Assistant at Insites