New ?? 5 marketing insights??- #82

Is 2025 the year inclusive marketing dies? Absolutely not. But simply adding a Pride flag to your Instagram during Pride Month won’t cut it anymore. Audiences crave relatable content that goes deeper. This week, we’ll dive into the future of SEO tools, Instagram’s new app, and the secret to authenticity in ads. Oh, and speaking of “authenticity,” I didn’t expect to see Gordon Ramsay promoting a mobile game app about farms…

Summary:

?? SEO Tools now require JavaScript to access Google search results ??

?? Inclusive Marketing isn’t going anywhere ??

?? Gordon Ramsey x Hay Day ??

?? Instagram’s new video editing app ??

?? Thinking like a creator is the secret sauce to compelling social ads ??

1. SEO Tools now require JavaScript to access Google search results

Some SEO tools that use Google to scrape and crawl search results have been hit with the recent news that Google now requires all users, including bots, to have JavaScript turned on when searching. Read the article by Search Engine Journal to find out why Google has introduced this sneaky update.

2. Inclusive Marketing isn’t slowing down

It wasn’t long ago that brands began shifting toward inclusivity after realising that relatable marketing was outperforming aspirational marketing. But with so many marketing teams asking themselves, “How can we be more relatable?” there’s a risk that campaigns come across as forced. The truth is, inclusive marketing isn’t going anywhere - but brands need to get more creative in how they connect with consumers on a deeper level. This doesn’t mean simply pushing ads with models that look like your audience, it means crafting campaigns that surprise and resonate with them in ways they didn’t expect. An article by Marketing Week highlights excellent examples of brands pioneering inclusive marketing campaigns, offering valuable inspiration for those seeking to strike the right balance between authenticity and creativity. A great example of inclusivity marketing that makes sense is Vanish's "My Autism & I" campaign.

3. Gordon Ramsey x Hay Day

Gordon Ramsay’s collaboration with the mobile gaming app Hay Day ad is definitely a plot twist. Although it’s an unexpected pairing, I was curious about what he was promoting and it definitely caught my attention. I’ve noticed TikTok influencers promoting the same app have been taking a similar approach leading with “things that annoy me.”

The ad itself does spark curiosity! That polished, lifestyle vibe really does make it feel like it’s about to sell you something “premium”—like a health yoghurt. The fact that it’s for a farming app makes the reveal feel fun and unexpected.

I kind of like the randomness. What’s your take?

4. Instagram’s new video editing app

Instagram is pulling out all the stops to win its place as the go-to app for video content. With TikTok’s future uncertain, Instagram isn’t wasting any time in its bid to dominate. Recently, they announced the launch of their new video creation app “Edits”.

For years, most social media creators have relied on TikTok-owned “CapCut” to edit their videos. Naturally, Instagram wants to streamline the process, making it easier for users to create and upload content under one umbrella.

5. Thinking like a creator is the secret sauce to compelling social ads

Gen-Z and Millennials are six times more likely to make purchases through TikTok Shop, and more DTC brands are signing up as it becomes the go-to platform where their audience spends time.

However, running ads on TikTok requires a different approach from traditional commercial selling. The secret? Think like a creator. Or better yet, work with creators.

Authentic, lo-fi content, such as "fake podcast" setups, resonates with TikTok audiences and keeps listening to what you have to say

Want to learn more? Check out Motion’s top 3 tips for mastering social ads and start driving real results on TikTok.

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