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Barbie’s Malibu DreamHouse is on Airbnb — thanks Ken

Barbie's actual DreamHouse has landed in Malibu, and Airbnb are giving fans the opportunity to stay the night! This is just one of many brand campaigns in the lead up to BARBIE's July cinema release which has taken the internet by storm.

Oatly “no sugars” ad

Oatly’s distinctive style comes to mind when we think of playful advertising and creative copy on social. Their latest ad claims to have brought the customers what they’ve been asking for – a “no” sugars oat drink. The inverted commas allude to the fact that carbs are broken down into sugar as we digest, so is it really no sugar? The ad cleverly clouds over customer concerns with a complex and playful explanation.

And Just Like That…?brand activation

As part of Sex and the City's new series launch, the show hosted a brand activation “Sex and the City Experience” in London where they recreated Carrie Bradshaw’s iconic New York apartment (and wardrobe) and invited influencers down for a visit.

UNHCR x YouTube: We Were Here

In honour of World Refugee Day, YouTube and UNHCR released a new film series showcasing the creativity and courage of refugees from different regions. The series challenges refugee stereotypes by connecting them with influential YouTube creators that share their interests, from music to food. The YouTube creators have?six million subscribers?combined, enabling the films to be shared with a large audience globally.

In a crisis where the surrounding dialogue often refers to a collective and loses sight of refugees’ individuality, this campaign draws it all back to the individual and encourages viewers to connect via a shared language – creativity. It’s a powerful and inspiring storytelling campaign carried out via social media.?

Credit: Uncommon Creative Studio and Lief Care - Care Records Management Solution

Gymshark pranked employees with celebrity lookalikes

Gymshark sent celebrity lookalikes into its flagship Regent Street store, including doppelgangers of Ed Sheeran, Gordon Ramsay, Prince Harry and Meghan, and Kim Kardashian. Many employees and customers were left star struck ??. Their reactions made for an amusing video that has been shared with Gymshark’s combined 10.9 million Instagram and TikTok followers, and Pubity’s 33.1 million Instagram followers via an #ad.

?? Jess Ailion

Content Writer, neverland.