Never Use The F-Word

The self help market has grown into an industry with annual sales over 10 billion dollars, much of it's content leaning heavily on how to deal with failure.

We've all heard the popular one liners "failure is not final", "there is no failure besides giving up", and "success is going from failure to failure with no loss of enthusiasm." Since we've all failed at one time or another and we've never been very happy about it, it makes sense that we might need some counseling through it. The old adage applies here "where there's demand, supply soon follows." But have we taken our support of failure too far, to a point where we're actually misrepresenting the role of failure in achievement?

I think so, and I'm not alone. Recently, highly successful entrepreneurs have spoken out about failure in a way few do. Entrepreneur and investor, Tai Lopez, states:

"…cut your big mistakes to the absolute minimum because mistakes bring regret.
And your happiness is lost from too much regret. Some people try to avoid the pain of regret by becoming delusional and saying, "I don't regret anything." Well the person with no regrets is a moron. Regrets are tools of your brain and Mother Nature to keep you from putting your hand back on the stove and getting burned again."
-Tai Lopez

Grant Cardone, the anti-average sales expert turned real estate mogul, has said:

“Anyone who minimizes the importance of success to your future has given up on his or her own chances of accomplishment and is spending his or her life trying to convince others to do the same.”
- Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure

You might point out the fact that most millionaires have had some pretty awful fails, and that's true even for Grant and Tai. While both have had their share of failure, they've made a point to not only own that failure, but practice a sort of alchemy by turning those missteps into stepping stones. One of the problems with the self help culture at present is that we've made it "okay" to fail without any further expectations, an attitude that avoids responsibility thereby guaranteeing nothing will change in the future.

The truth is, some failure is unavoidable; and that failure is redeemable only through ultimate success. So learn from your mistakes, and from the mistakes of others. Don't ever stay down and never accept that repeated failure is just a part of life.

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