Never Underestimate the Power of Training Your Team

DOUBLE YOUR BUSINESS By Bradley Chapman UK Award-Winning Business Consultant | 30+ Years of Entrepreneurial Experience

Edition 6: Never Underestimate the Power of Training Your Team

Welcome back to Double Your Business. Today, I’m diving into one of the most transformative forces in any business: the power of training. I’ve coached and trained over 20,000 people in my career, and I’ll say this with conviction — training and consistently retraining your team is more powerful than you might imagine. It’s the lifeblood of growth, productivity, and high morale, and it’s often the key to a business that thrives rather than survives.

Years ago, I took over a struggling conservatory sales region. It was practically on its last legs. I remember the team sitting around, feet up on the table, lacking drive and focus. They were telling themselves, “This region is dead, you can’t sell anything here, the customers aren’t buyers.” They were defeated before they even tried. But I knew better.

I went to the UK Sales Director and told him, “Give me this region, and I’ll make it the best in the country.” He smirked, probably thinking I was full of it. But I wasn’t. I knew that one man’s rubbish is another man’s gold. So, I took over, set up a strategy, and — crucially — started training the team. I didn’t just train them; I made it my mission to transform the way they thought, acted, and worked. Within three months, we were leading the country, and in six months, no one could touch us.

Why Training Is the Secret Weapon of Top-Performing Teams

Training is more than just a skill upgrade; it’s a complete mindset shift. When you invest in training, you’re building confidence, capability, and a sense of pride in your team. Here’s why training is one of the most powerful tools any business can have:

1. Training Increases Sales: There’s no shortcut around it — a well-trained team sells better. They know the product, they understand the customer, and they can handle objections with confidence. In my conservatory region, training was our backbone. We didn’t just train once and move on. We trained relentlessly, refining our approach, mastering our messaging, and learning how to close deals effectively. And it showed in our results. Sales soared because every team member knew exactly how to turn interest into commitment.
2. Training Boosts Morale: When your team feels prepared, skilled, and confident, their morale skyrockets. They start to believe in themselves, in the product, and in the company. They go from feeling defeated to feeling unstoppable. In my experience, this shift in morale is one of the most rewarding aspects of training. When I saw the transformation in my team — going from “we can’t” to “we’re the best” — I knew that training was about much more than sales. It was about building belief and pride.
3. Training Supports Career Growth: Training isn’t just beneficial for the business; it’s invaluable for the individuals. When you consistently invest in your team’s development, you’re not only building a stronger business; you’re helping them grow in their careers. Skilled, confident employees are more likely to advance, to take on leadership roles, and to stay with the company long-term. When people see a path forward, they commit more fully, because they know their work is part of something bigger than the day-to-day.
4. Training Creates Skilled and Energised Staff: A well-trained team isn’t just effective; they’re energised. They have the skills, the knowledge, and the confidence to perform at their best. In my conservatory region, I made training a daily focus, not just a “once in a while” activity. I brought energy into every session, made it engaging, and involved everyone. This wasn’t just training; it was a culture of continuous improvement. The team felt energised, motivated, and capable — and that made all the difference.

The Ripple Effect of Great Training

When I say training was at the heart of our success, I mean it. Our team’s results became so impressive that the National Training Manager instructed teams across the country to model their training rooms after ours. We set the standard because we were relentless in our commitment to growth and improvement. Training wasn’t a chore; it was something we looked forward to. And because of that, our results followed.

Not Every Trainer Inspires, But the Right One Transforms

Training can be the most energising experience, but it can also be a letdown if not done well. We’ve all been there — stuck in a dull training session that makes us want to fall asleep. That’s why having an engaging, skilled trainer is crucial. When a trainer has been in the trenches, carried the bag, closed the deals, and faced the setbacks, they bring real-life stories and wisdom that resonate. They don’t just teach; they inspire.

When you bring stories of real success, of challenges overcome, and of goals met into the training room, your team doesn’t just listen; they engage. They see the possibilities because they know the person in front of them has been where they are. And that’s what makes training powerful — it becomes more than learning. It becomes a shared journey of growth.

If You’re Not Training, You’re Missing Out on Potential

If you’re not training your team consistently, if you’re not holding sessions that inspire and elevate, then you’re leaving potential on the table. Your revenue, your team’s morale, and your company’s future are all directly linked to the quality of your training. The most successful teams are those that invest in growth every day. They don’t wait for the perfect moment to train; they make it a part of their culture, and they reap the rewards.

So, take a look at your training programme and ask yourself: Are we doing enough? Are we inspiring? Are we pushing our potential? Because the power of training is real, and if you embrace it fully, you’ll see the difference in every aspect of your business.

To Your Success,

Best Wishes, Bradley Chapman www.bradleychapman.com WhatsApp: Contact Me

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