Never underestimate the power of nostalgia.

In a sea of AI-generated ads and rapid-fire digital content, commercial filmmakers are always searching for ways to make their work stand out, capturing audience attention with something that feels new yet familiar.??

Enter analog footage. The grainy texture, subtle color shifts, and organic imperfections convey an authenticity and warmth that artificial intelligence (or digital) could never truly replicate—and it facilitates an instant audience connection.

Never underestimate the power of nostalgia.

What makes analog film tug at audience heartstrings? It sparks instant nostalgia.?

As a storyteller, nostalgia is your greatest tool. It can ground your narrative in an audience’s reality like nothing else, and viewers can spot that authenticity (or lack thereof) a mile away.

Stand out with the right analog footage.

The commercial landscape is currently dominated by digital artifice, but there's a growing audience appreciation for the imperfect and the unique.?

Digital may be the go-to for the commercial industry, but remember: no one ever left a lasting impression by sticking to the standard. This year’s ad landscape is no exception. Supplementing your brand story with Filmsupply’s pre-cleared footage can help capture audience attention and maintain that authentic connection.

Discover the filmmaking trends defining 2025.

Think of this year’s commercial trends as opportunities to challenge yourself and create your best work. Download Filmsupply's free trend report for the complete list of trends in commercial filmmaking defining this year's advertising work. Visit Filmsupply.com/trend-report to learn more.