The Never Ending Story
Merry Neitlich
Award-winning biz dev consultant driving revenue by connecting your distinctions with unique and sustained client and potential client interactions.
LinkedIn
seems to love torturing us with the constant changing of its algorithm. For those of us who want to increase our engagement
The newer conversations about creating LinkedIn success suggest we should continually cultivate our own posts to increase engagement. This incorporates commenting back
And LinkedIn is aware of the comments others make on our posts. If they are generic in nature, such as ‘Good post’ they are not rewarded in the same way as comments that are more meaningful and detailed.
Being a #thoughtleader is more important than ever - even more important than consistency of posting. When we share content that is rich in knowledge and advice that is consistent with what we have been posting about the LinkedIn algorithm likes it. We should find our niche
The concept of “dwell time” which encouraged many of us to create longer posts so viewers would stay on our posts longer has taken a back seat. Since the impact of dwell time has decreased it has made many posters happier.
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And there is no longer a penalty for editing your own posts within the first hour.
Short and on-point videos are still good at converting some connections to watch but they seem to get less reach.
Well, these changes are apparently in force today. What will tomorrow bring? Stay tuned.
Partner and Chair, Employment Law Group-Leveraging Relationships into Success
1 年Excellent post Merry Neitlich. My sense has always been that readers want usable, foundational information not treatises. The evolution of the algorithm is fascinating. I’d love to know more about the thought processes behind that!
Founder at Saddleback Energy Consulting with expertise in Sustainable Energy
1 年Thank you for posting Merry Neitlich . I find that some who engage on a post do so with limited knowledge of the topic. They write their politically charged or biased opinions more for themselves and to bolster their fragile ego as counterpoints to what was originally posted rather than as thoughtful arguments. Lack of relevant, industry experience shines through in these naysayers diatribes; all for the opportunity of thinking that their pearls of wisdom have provided sanity to their views of opposition. Commentary is healthy and engaging if the people who provide an opinion do so without an agenda.
Lawyers Hire Me To Use LinkedIn, Podcasting, Video, Content, Social, AI, & Virtual Presentations To Grow | Speaker, Trainer, Coach, Strategist | Individual, Group, & Firm
1 年Merry, I think the basics will still rule the day. Interacting with others in a thoughtful way, along with sharing valuable content, then testing formats to see what our individual communities react to are always good practices. You are right that the algorithms will continue to be tweaked on a regular basis. This makes our jobs interesting!
Chief Marketing Officer | Executive Leadership Team Member | SMD | Change Management & Team Redesign Expert | Speaker | Author | Mentor | Three decades of leadership across consulting, legal and accounting.
1 年Great recap Merry. I think the most frustrating thing is the exposure for diligently staying in your lane. Many professionals have expertise in more than one niche. Hard to tell clients to only write on one thing. Staying current on new trends, new algos and new tech is a full time job. I’m sure it will change again. The only constant is change.
Purpose Driven Leader | Cannabis Fractional CAO and COO | Management and Business Consultant
1 年I do welcome some of the recent LinkedIn algorithm changes because my feed was increasingly feeling more like Facebook with baby CEOs and scantily clad vacation pictures.