Never Been Promoted: Recapping a Week of Business Brilliance and Growth

Unlock the ultimate marketing hacks with our latest podcast roundup!

Dive into entrepreneurial journeys and marketing insights that will revolutionize your strategy. From the dynamic world of paid advertising to the profound impact of mental wellness on business, this week’s episodes are packed with invaluable lessons.

AI in marketing tip of the week: Humanize your brand.?

Authenticity and genuine connections are key themes, whether through personalized emails, empathetic client relations, or leveraging your network, making your marketing more human can lead to stronger, lasting relationships with your audience.

Here’s this week’s recap…

Episode 53

Marketing Magic and Business Brilliance with Shire Lyon

Shire Lyon , founder of Shire Lyon Ads , started her career in the high-pressure world of news as an assignment editor before transitioning through medical transcription to finally finding her niche in digital marketing. She specializes in helping small to medium businesses navigate the complexities of paid advertising.

Key Takeaways:

• Adaptability is Key: Shire's journey highlights the importance of flexibility and learning new skills. Her transition from news to marketing was driven by self-confidence and a willingness to adapt.
• Leverage Relationships: Building a business often starts with leveraging existing relationships. Shire’s first clients came through connections she had made in her previous roles.
• The Power of Analytics: Understanding and utilizing data is crucial for successful ad campaigns. Shire emphasizes the importance of setting up proper tracking and analytics to measure ROI and optimize performance.

Expert Recommendations and Resources:

Books:

• How to Win Friends and Influence People by Dale Carnegie
• 80/20 Sales and Marketing by Perry M.

People to Follow:

• Elena Verna on LinkedIn for insightful marketing strategies.
• Aleyda Solís on LinkedIn for exceptional SEO and marketing advice.

Technologies:

• Google Ads: Fundamental for any paid advertising strategy.
• Facebook Ads: Useful for creating targeted campaigns.

Dive deeper into Shire’s entrepreneurial insights and strategies! Check out the full episode HERE!

Episode 54

Greg Shanken on Melding Marketing with Mental Wellness

Meet Greg Shanken , Founder and CEO of Gloss Digital Marketing Agency , a digital marketing and web development agency based in Boulder, Colorado. Greg’s journey is nothing short of inspiring—spanning over 12 years of running a successful agency and a profound personal transformation through psychedelic therapy.

Key Takeaways:

• Embrace Change and Healing: Greg hit a wall three years ago, leading him to psychedelic therapy with ayahuasca. This opened doors to deep personal healing, moving away from traditional meds, and finding new purpose.
• Empathy in Business: By integrating empathy into his agency, Greg focuses on truly understanding and addressing client needs. This approach has become a cornerstone of Gloss’s success.
• Community and Mental Health Advocacy: Greg co-founded the Colorado Psychedelic Society and the Psychedelic Business Association. He is also an ambassador for Prop 122, advocating for the legalization of psychedelic medicines in Colorado.

Expert Recommendations and Resources:

• Books: Dive into the world of psychedelics with “How to Change Your Mind” by Michael Pollan.
• Technologies: Check out the Othership app for breathwork sessions, a critical part of Greg’s daily routine.
• People to Follow: Keep an eye on Aaron Rodgers and Prince Harry, both public figures advocating for psychedelic therapy.

Curious about how Greg’s experiences can transform your entrepreneurial journey? Don’t miss the full podcast episode! Catch it HERE!

Episode 55

Success Secrets in Email Marketing by Jonathan Brambles

Known as "The Email Guy," Jonathan Brambles ' entrepreneurial journey is a blend of serendipity, resilience, and strategic brilliance. Starting as a mechanical engineer, he pivoted into email marketing, faced the 2008 financial crisis, and navigated the unpredictable waters of Silicon Valley startups. His story is a testament to adaptability and the power of strategic thinking.

Key Takeaways:

• Embrace the Unexpected: Jonathan’s transition from mechanical engineering to email marketing was unexpected but fruitful. His ability to adapt opened doors to new opportunities.
• Humanize Your Approach: Jonathan’s success in email marketing lies in his authenticity. He emphasizes the importance of genuine, human connections over automated, impersonal interactions.
• Learn from Every Experience: Whether it’s a startup crash or a corporate letdown, Jonathan believes in extracting valuable lessons from every situation. These experiences have honed his strategic acumen and resilience.

Expert Recommendations & Resources:

• Books: "Lean Startup" by Eric Ries – A must-read for navigating the startup world.
• Technologies: Klaviyo , Salesforce – Essential tools for mastering email marketing.
• People to Follow: Gary Vaynerchuk – For insights on entrepreneurship and marketing.

Get inspired by Jonathan’s journey! Catch the full episode HERE!

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