Never again is now - Stand with Israel

The Importance of Aligned Values in International Trade

In an era of complex geopolitical dynamics, shared values is paramount in choosing business partners. Sustainable business is always based on mutual trust and that trust cannot exist without shared values and believes.

The West, characterized by freedom of expression and everybody’s equal rights, faces ideological challenges from authoritarian countries. This discrepancy is illustrated in the contrasting freedom levels between the West and countries like Russia, China and many Islamic states, underscoring a broader global discord.

Recent strains between Israel and Turkey further highlight the fragile nature of international relations, reflecting a larger concern over preserving democratic values against adversarial narratives. We in Notic have taken a stance to Stand with Israel as we are convinced that International Trade is part of the broader call to defend Western values. We extend our support to Ukraine as well, they take the fight on Europe’s behalf, acting as the bastion against value erosion.

Looking forward, the looming China-Taiwan conflict symbolizes a potential global flashpoint, underscoring the need for a united front to deter aggressive advances and uphold the principles cherished in the free world.

In conclusion, we underscore the criticality of value-aligned alliances in navigating today’s volatile geopolitical terrain, urging a steadfast stance on core democratic values, in choosing whom we align our business interests with.