Navada Group - Small Business Of The Week... (we don't do 'i')
Matthew Scott
Founder & CEO at Playhuman | Building Media Entertainment Futures | Creative Producer / Digital Strategist / Tech Innovator / International Speaker on Creator Economy, Immersive Storytelling & Engagement in Web 3.0
From the Independent Newspaper this week:
Small Business Person of the Week: Matthew Scott, CEO, Navada Group
“My business partner Jeremy Forsberg and I set up Navada three years ago. I had worked in the digital sector for 17 years, while Jeremy’s background is in politics and campaigns. One of his campaigns, a fantastic initiative on road safety in the North-east, was effectively our first contract, and we started out as a digital marketing business. High-quality content is the thing that really engages people when you’re campaigning and building brands, and that’s where we specialise.
“We work with large companies around the world, but also with other organisations including the BBC, the NHS and NoBullying.com – an anti-bullying video we did for them reached 3 million people. It’s all centred on engaging with the end user through story-telling, but with content that has high production values and quality – so much of what you see doesn’t have that.
“Our business is now moving in a new direction, with the development of our first feature film, Pranking Rachel, which we’ve made using some of the best talent from YouTube and Vine. We think we have a real opportunity to disrupt the film and television industry, offering beautiful content, but distributing through digital platforms.
“With that in mind, Jeremy is about to move out to Los Angeles to open our office in North America – it’s a really exciting opportunity.”
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It's simple, what we do is BUILD your audiences, CREATE the stories, the campaigns and the content, and marry the two up to ACTIVATE those audiences.
then repeat.. www.navadagroup.com
Communications Business Partner at HM Revenue & Customs
9 年Great news!
90% retired. But also: MD Acumensis, Director Kleos Software.
9 年Good man Matthew Scott
Well done Matt great to see creativity breeding success. :0)
Legionella Sampling & Software, Copper & Silver Water Treatment, Water monitoring solutions, 360 Water Management, Sustainable Water Treatment
9 年Congratulations! All the best with your new venture :-)
Investor | CEO | Scaling PE&VC Backed Business Globally, Leading a world class team at ScaleUp Valley to scale companies, with a proven track record of our coaches' success in the US, UK, EU, MENA and APAC.
9 年Congrats Matthew!