Neuromarketing: Subconscious Success

Neuromarketing is becoming increasingly important and, for many businesses, it is the only way to differentiate themselves from other brands.

95% of purchasing decisions are made unconsciously.

But what exactly is neuromarketing?

It is the study of the cognitive processes that lead consumers to make a purchase, as well as the use of this information to create commercial strategies.

Firstly, there is visual neuromarketing, which is focused on generating emotional impulses through visual channels, such as video or photography.

Secondly, there is also auditory neuromarketing, which consists of strategies that focus their impact on the sound or auditory field.

And last but not least, there is kinaesthetic, which encompasses any impulse provoked through taste, smell or touch.

You should analyse your audience and depending on the profile you are trying to capture and the product/service you offer, adjust the practices, or even combine them.

Why should you try it?

Thanks to neuromarketing you can understand why the consumer behaves in a certain way and generate emotions that drive conversion during their experience in your shop.

Let's break down its main advantages:

• You will be able to analyse consumer response to identify behavioural patterns.
• You will improve your marketing strategies, get more conversions and increase your sales.
• You will be able to better segment your audiences and focus your campaigns on the consumer's tastes or specific needs.
• Your communication channels with the customer will be much more effective and you will be able to take advantage of emotions.

How can you easily implement it in e-commerce?

1. Generating urgency

Giving the feeling that a product or offer could sell out at any moment has a very powerful effect on the consumer. Many eCommerce use timers on offers to create that sense of urgency and make many end up buying for fear of missing out on a good opportunity.

2. Promote related items

To build customer loyalty and keep them coming back to your shop, it is essential.

This type of message has a 90% open rate and is more effective than any newsletter. The most successful e-commerce companies take advantage of these notifications to recommend items and get new sales during the delivery stage. As the products are related to the order being shipped, the customer's sense of need is much greater.

3. Adding positive reviews

Reviews from former customers affect the reputation of the business and are a powerful purchase motivator. It is very common to add positive reviews to drive conversion at strategic points in the online shop, such as product cards and the checkout page.

In short, embracing neuromarketing allows you to connect with consumers on a deeper level, generating emotions that probably lead to successful conversions and a stronger brand reputation.