Neuromarketing. In or out?

"We will do the job for you.” Not better, not faster, but "for you”. Putting this slogan on the ad helped a car service company to grew their sales by 33%! What is so special about this wording? It helps you get into consumer’s brain. Ad suggests that customer's job will be done for them. Now, each client puts different meaning into ‘the job’ that has to been done, which helps company to relate to literally every potential client. It really works! And that is not magic, that’s neuromarketing. Neuromarketing research shows us, how consumer’s brain works, what emotions they feel and how they see things. Using this properly one can create ads, commercials, websites that have a real impact on decision making. Applications are limitless. Have you every used neuromarketing research tools? What's your insight on those?