Neuromarketing - Digivate's UNFAIR advantage

8 months ago I joined a digital marketing agency that's a bit different - Digivate.

We use neuroscientific research and consumer behaviour data to improve the effectiveness of our marketing and increase sales for our clients.

How do we do that?

We focus on the behavioral sciences and identify automatic reactions that tend to be universal across all human beings.

We also have access to the latest neuroscientific research that helps us to understand what makes people click and act online - this all allows us to understand our audience's subconscious urges to buy better than an average digital marketing agency,

Neuromarketing is more important than ever because it’s super difficult for marketers to get their audience’s attention in the first place.

We now receive on average 5,000 marketing messages a day. It’s not humanly possible to process all of them. So only those marketers that stick out and speak to our deeply ingrained needs, will grab customers attention.

Why traditional marketing research is broken?

The problem with conventional marketing research is that relies heavily on the consumer self-reporting what they think, feel and believe.

But we, humans, are unpredictable emotional creatures that are driven by our moods.

Sometimes we may even hold one view consciously while subconsciously believing something else.

It’s not that we are hypocrites, but we are just contradictory creatures with competing desires.

I would go that far as to say that a modern marketer must know the basics of neuromarketing to get people's attention and ignite a desire to act.

Because neuromarketing gives you the most direct path to understanding and therefore changing a user’s behaviour, which is the central goal of marketing.

FUN MARKETING FACTS you may not have heard of:

• Humans are driven mainly by emotions, not logic (but we justify our emotional signals with logical reasons)
• 95% of decisions are made subconsciously
• Avoiding pain is a stronger motivator than seeking pleasure
• Social norms such as reciprocity, authority and social proof influence our behaviour
• Certain colours elicit a particular emotional reaction
• Visuals are processed more quickly than words
• Images of beautiful women, children, and puppies are universally appealing
• Prices with round numbers (like ￡100) are processed more easily, yet numbers like ￡99.99 are perceived as a better deal
• The first and last parts of a message are especially important in setting the context for how a message is perceived

If you’re interested in knowing how exactly Digivate can help your business grow, get in touch here or call us directly 020 3691 0412.