NeuroMap article in MarketingProfs

The SalesBrain model was published 14 years ago. In this article you will read why it is still relevant (and possibly even more so) TODAY.

As more and more companies offer neuromarketing services, the most effective way to generate "insights" as opposed to "neurophysiological data" is to use a science based map such as NeuroMap.

https://www.marketingprofs.com/articles/2017/31677/how-to-apply-neuromarketing-principles-to-improve-marketing-effectiveness-part-2-of-2?nocache=1#54319

More info at www.salesbrain.com and courses at www.salesbrainu.com


Olivier ANDRE

Dirigeant PME : libérez-vous de l'opérationnel en moins de 6 mois | Expert transformation PME | plus de 10 ans au service des PME | organisation, stratégie, finances, RH…

7 年

this site (marketingprofs) clearly doesn't understand neuromarketing

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