Neuralink & NeuroMarketing

What does Neuralink mean in the world of Marketing?

Is the future here? The world of Neuromarketing is about to change.

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On 29th of January, 2024, Elon Musk confirmed the successful installation of Neuralink in the first human, showing promising results. He emphasized the potential impact of this technology, suggesting that legendary scientists like Stephen Hawking could have communicated more effectively had Neuralink been available earlier.

To start with, what is Neuralink?

?In Layman’s, Neuralink stands as a pioneering Brain-Machine Interface (BMI) manufacturing company, credited with the development of 'Telepathy'—a fully implantable, cosmetically inconspicuous device designed to seamlessly control computers or phones through mere thought (Source: Official Website of Neuralink). This implies that the ability for humans to control a spectrum of devices, including cars and machines, with the power of thought is not a distant prospect but rather a tangible reality on the horizon

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The Digital Realm

Ever since the rise of smart phones, the screen time of an average person has gone up drastically. To add up to it, a majority of the smartphone users has been gravitated by Tik-Tok, Reels by Instagram, Shorts by Youtube and many other gaming applications. The large engagement of the brain in these digital media fosters an addictive behaviour because of the consistent dopamine rush it provides amongst the users. Toddlers and teenagers are addicted to scrolling through these applications in any bit of time available from other tasks which isn’t much of a surprise. The surprising fact is that adults have been no exception to this addiction either. Virtual Reality and Artificial Reality are gaining momentum adding up to the digital time and usage.

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What does this mean to the brain?

The human brain, once stirred by simple and creatively inspired thoughts that surfaced during moments of idleness, now experiences a diminished state of excitement. The gratification derived from engaging in uncomplicated activities such as observing a sunset, strolling on grass, or running a certain distance provides a sustained release of serotonin, fostering a lasting sense of well-being without engendering addictive tendencies. In contrast, the act of consuming reels and scrolling through media content delivers instantaneous gratification, precipitating an elevation in dopamine levels associated with addictive behaviors.

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As we chase the dopamine, we tend to seek ideal cases which can be easily achieved digitally. To exemplify it, let us consider a pleasant sunny day where you feel naturally happy because you have an innate feeling that you have had good memories with the pleasant sun light. But, it is almost impossible to have the same permutation of the sunlight, the breeze and other weather factors which make you feel so. So you find a game or a video (reel) in which the sunlight is just the way you liked it and it makes you feel good INSTANTLY. Now that, is dopamine at work. We start craving more and more for the feeling of being happy (Unreasonably). This is the DNA of the rising world of simulation and Virtual Reality.

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Neuralink and Neuromarketing.

Neuralink will be able to bridge the digital world with the human brain. OOH and Digital platforms will soon be working as an integral system. The buying process, which is governed (almost up to 95% as per research) will largely be driven by the digital data. Neuralink will not only enable the humans to control the machines but to interact with them. In my opinion, ?Technology will be able to influence the conscious and the subconscious in near future. This opens a wide door for marketers to explore the utility of advanced technology with medical sciences to enhance the marketing experience.

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Does this sound concerning?

While the implications may evoke concern among the general populace, it is essential to recognize that this paradigm shift has been evolving over decades and is now transitioning into a tangible reality. As technology advances and the landscape of brands evolves, it becomes imperative for individuals to proactively adapt and train their neural systems to navigate this revolution successfully. The cultivation of Digital Discipline is crucial, empowering individuals to assert control over their own neural processes in the face of transformative technological advancements.

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What are your thoughts/ wild predictions on the same? Let us create a dialogue in comments below!